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Subject:Article: CABLE, BROADCAST, DBS, CE, PHONE PLAYERS DUEL OVER ITV
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Date:Tue, 10 Apr 2001 02:13:00 -0700 (PDT)

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CABLE, BROADCAST, DBS, CE, PHONE PLAYERS DUEL OVER ITV POLICY

04/06/2001
Public Broadcasting Report
© Copyright 2001 Warren Communications News, Inc. All Rights Reserved.
Cable operators, programming networks, broadcasters, DBS providers, consumer
electronics interests, Bell companies, ISPs, sports leagues, software
developers, electronic program guide creators, personal video recording firms
and consumer groups all battled over possible interactive TV (ITV)
regulations at FCC. In comments filed in response to Commission's ITV
inquiry, 28 entities debated whether federal govt. should regulate nascent
interactive market in wake of AOL's takeover of Time Warner (TW) earlier this
year. They also feuded over how govt. should define interactive services if
it chose to regulate them.
Pushing for "technologically neutral nondiscrimination safeguards" on such
vertically integrated MSOs as AOL TW, group of major programmers urged FCC to
mandate that all broadband distributors carrying any ITV signals forward
signals for all programmers on their cable systems. Group, consisting of
Disney, Univision, USA Networks and Viacom/CBS, also called on Commission to
ban discriminatory routing or caching practices that would permit cable
operators to send their affiliated programming at faster speeds than rival
networks. Programmers contended that consumers shouldn't have to buy
additional set-top box to receive unaffiliated ITV services. "It is far
easier and requires far less intrusive government regulation to prevent
monopoly power from distorting a relatively new market than it is to combat
monopoly power already unleashed in a more developed market," group said.
Public interest groups, ALTV, APTS, BellSouth, EarthLink, Gemstar-TV Guide
International, MSTV, NAB, PBS (PBR March 23 p3) and SBC Communications all
made similar arguments in favor of FCC's adopting ITV rules. For instance,
joint filing by Media Access Project, Consumers Union, Consumer Federation of
America and Center for Media Education called on Commission "to move
expeditiously to begin a rulemaking establishing open access for providers of
enhancements on all platforms, whether cable, DBS, DTV or new technologies
yet unknown." They contended that agency's failure to act would allow cable
MSOs to "become the gatekeepers of what has thus far been a gateless online
community" and devastate independent content providers. Without safeguards,
they said, "ITV is likely to become a digital mirror image of the current
closed multichannel cable model."
Regulatory opponents countered that imposing ITV restrictions on cable
systems would discourage them from starting new services, hampering
development of emerging industry. Opponents, including AOL TW, AT&T,
Cablevision Systems, Charter, Canal Plus Technologies, Comcast, NCTA, NFL,
OpenTV, Progress&Freedom Foundation and group of 4 programmers, declared it
was too early to impose obligations on ITV providers. They said early
regulation would be unworkable, creating administrative nightmare.
Calling even "the threat of regulation" of ITV market "a major mistake,"
NCTA, for example, argued that "there is simply no basis for assuming a
problem and proposing regulatory solutions." Saying FCC deliberately had
refrained from imposing similar rules on cable high-speed data services,
which are much further along in development, NCTA said Commission should
refrain from regulating ITV services for same reason. It also warned that
agency had very limited authority to regulate ITV services under
Communications Act and easily could violate First Amendment rights of cable
operators if it tried to do so. Calling inquiry "a peculiar and misguided
proceeding," NCTA said First Amendment "would seem to preclude the very
regulations suggested by the notice which would interfere with cable
operators' constitutionally protected editorial judgments."
Taking different tacks, DBS providers EchoStar and DirecTV said in separate
filings that they wanted FCC to keep close tabs on cable operators so they
wouldn't use their market power to keep interactive TV services from other
multichannel operators, including satellite TV companies. DBS companies said
they were concerned that cable companies might have unfair advantage in
marketplace if both industries were regulated in same way by Commission.
DirecTV said it was "premature" for agency to fully regulate ITV services,
but it favored "continued monitoring by the FCC of the potential for
anticompetitive behavior by cable operators." "Regulatory intervention at
this nascent stage of ITV development makes little sense," DirecTV said:
"There are as yet no dominant providers of ITV services, and the marketplace
is still in the process of sorting out the technological standards" that it
will follow during future delivery. EchoStar said there was "absolutely no
basis for imposing" ITV carriage obligations on distributors lacking market
power in any relevant market such as itself. Such action would penalize new
entrants and favor incumbent cable operators, filing said.
FCC/CAPITOL HILL
In action that will significantly limit number of low-power FM (LPFM)
stations to be licensed, FCC released decision April 2 saying LPFM stations
must meet same 3rd adjacent channel interference protection requirement as
full-power stations. Order implements requirements of rider on FCC
appropriations bill signed into law in Dec. Commission expects to complete
action on its LPFM licensing window in few months, it said in order, and then
will direct Mass Media Bureau to open window to allow LPFM applicants that
didn't meet 3rd channel requirements to try to come into compliance. FCC
Chmn. Powell said action allowed Commission to begin granting construction
permits for at least some LPFM stations, and agency had begun independent
testing to determine impact of LPFM stations on full-power FM stations and
translators. As part of order, FCC also implemented congressional mandate
that denies LPFM license to former pirate radio operators. FCC Comr.
Furchtgott-Roth issued separate statement saying he supported move to
implement congressional mandate but believed FCC should have delayed LPFM
licensing while it went through rulemaking process in order to comply with
Administrative Procedure Act.
------
Sen. Cochran (R-Miss.) introduced S-604 to reauthorize PTV's Ready to Learn
and Ready to Teach programs. Bill also would graduate Mathline, a component
of programs providing professional development models for teachers of
mathematics, to TeacherLine, more comprehensive professional development tool
for K-12 teachers. Citing research by U. of Ala. and U. of Kan., Cochran said
Ready to Learn was having positive impact on children and their parents.
Studies showed that Ready to Learn families read books together more often
and for longer periods than nonparticipants. Surprisingly, studies said Ready
to Learn children watched 40% less TV and were more likely to choose
educational programs when they did watch, he said. Advent of digital
broadcasting, which allows broadcast of multiple video channels and data
simultaneously, will make it possible for instructional materials to be
distributed on full-time, continuous channels when teachers and students need
it, Cochran said.
------
FCC regulatory fees would increase average of 7.75% for FY 2001, agency said
in proposed rulemaking released March 29. Fees generally followed previous 2
years' practice of across-board increase to meet congressional mandate for
FCC to recoup larger portion of its operating budget through regulatory fees.
Congress required Commission to collect $200.1 million in regulatory fees
this year, up $14.4 million from FY 2000. In early years, FCC attempted to
base regulatory fees on actual cost of regulation, but it generally has used
across-board increases since FY 1999. It said it hoped to have new cost
accounting system in place in time for setting fees for FY 2002. Comments on
fees are due April 27, replies May 7 (MD 01-76).
------
Heads of 4 national public broadcasting organizations and many local PTV
station managers expressed appreciation at April 3 gathering in Washington to
Public Broadcasting Caucus in House which now has 70 members. Saying public
broadcasting always had enjoyed strong support in Congress, CPB Pres. Robert
Coonrod said new group would be asset in furthering that support "for our
mission of providing valuable education services to the American people." NPR
Pres. Kevin Klose said he hoped caucus would serve as effective forum for
discussion of complex policy issues facing public radio. Pres. Pat Mitchell
said "PBS looks forward to working with the caucus to strengthen the unique
and important role that public television plays in providing nonviolent and
educational programs and services to America's children and their families."
New APTS Pres. John Lawson said caucus came at "critical" time, when PTV
stations were bracing for transition to DTV.
------
If FCC reallocates any part of Instructional TV Fixed Service (ITFS) spectrum
or 3G mobile device service, "the capacity, usefulness and value of ITFS
would be significantly reduced," Miss. Humanities Council said in ex parte
filing on notice of proposed rulemaking on 3G spectrum allocations. Even if
only part of spectrum is taken away, many educational institutions would
either lose their ITFS service altogether or face new equipment costs,
service disruption, cutbacks, lower quality of service and signal
interference, council said. "In either scenario, the ITFS community would be
incapable of supporting advanced wireless services and promoting the
development of broadband services to the educational community and to
underserved communities nationwide," it said.
------
FCC Chmn. Powell called on Congress to bolster agency's enforcement powers,
measure he said was necessary to protect consumers as Commission executed
streamlined business plan that's "aligned with the realities of a dynamic and
converging marketplace." He also told House Telecom Subcommittee at hearing
March 29 that legislative approval was necessary to carry out his bureau
restructuring plan, which still was being formulated, and his "policy vision"
of making FCC more "efficient, effective and responsive." Powell said FCC, if
given sufficient enforcement capabilities, would guarantee "fairness to all,
and allegiance to none," but warned potential regulatory violators that
Commission likewise would levy severe penalties. "If you cheat, I'm going to
hurt you, and hurt you hard," he said. Ability to impose heavier fines and
having fewer time constraints to carry out enforcement action via changes in
statute of limitations are 2 tools Congress could give FCC, Powell said. If
Commission can fine a company only $15,000 when companies earn millions or
even billions of dollars annually, then they will view fines "just as the
cost of business" and have less incentive to comply, he said. Commerce
Committee Chmn. Tauzin (R-La.) said Powell spent 3 years as commissioner
"watching how not to run the FCC" and expressed confidence that under his
leadership it "would become an agency that fosters innovation and investment
rather than one that inhibits the deployment of new services." He told Powell
he would work with him to "rationalize the structure" of agency so services,
rather than service providers, are subject to regulatory or deregulatory
framework.
------
Communications lawyers on Washington Legal Foundation panel on FCC and
Communications Policy split 2-2 on whether major revamp of FCC was needed
immediately. "It's hard to disagree about the need to overhaul the FCC," said
attorney Nick Allard of Latham&Watkins. Moderator and former FCC Chmn.
Richard Wiley did disagree, sharply, with Allard -- who called for abolishing
4 of 5 commission seats and actively involving Commerce Dept. and NTIA in
regulation of various communications industries. What FCC needs, countered
Wiley, is more delegation of authority to staff and more rapid decisions --
something that can be accomplished with present structure -- and "Chmn.
Powell can get it done." Because of congressional respect for Powell, any
agency reform "is going to come first from the FCC itself," rather than from
Hill, Wiley predicted. Panelist Charles Kennedy of Morrison&Foerster
generally agreed with Allard, while David Poe of LeBoeuf, Lamb, Greene&MacRae
partly sided with Wiley. Commission doesn't need revamping for short term,
Poe said, but major overhaul may be necessary in long term. Kennedy said FCC
operations were "outmoded... We are going to have to make some fundamental
changes... if things don't turn around." Allard listed 10 questions that must
be answered on FCC's future, including whether competition was prerequisite
for deregulation or was it other way around and did Commission's current
organizational structure make sense. Poe said Powell had shown "he's not
afraid to grapple" with tough issues and that there were many "ambiguities
and contradictions" in 1996 Telecom Act. "Statutory reform" of FCC is needed,
he said, but it will be very hard to get Congress to pass legislation on
issue. On digital TV, Poe said FCC had tried to push broadcasters into new
technology but "you can't make a market if the market isn't there."
------
FCC set deadlines March 28 for comment on its proposed rulemaking on DTV
must-carry issue following publication of notice in Federal Register.
Commission tentatively concluded in Jan. against imposing dual-carriage
obligations on cable operators during current digital broadcasting transition
but left issue open for final determination. Comments are due May 10, replies
June 25.
------
Rep. Boucher (D-Va.) challenged TV copyright owners concerned about piracy
from digital set-top boxes to "present a united front" on what home copying
they would accept in exchange for encryption technologies. At kickoff of
American U. Washington College of Law's new Glushko-Samuelson Intellectual
Property (IP) Clinic, he said he hoped Congress would approve measure akin to
Sec. 1201(k) of Digital Millennium Copyright Act. That Act requires VCRs to
respond to technologies encoded on videocassettes to stop people from copying
films where there's no reasonable expectation of being allowed to do so (as,
for example, when movies are rented from video store).

Folder Name: Cable Open Access
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