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Charles Schwab & Co., Inc.
Internet Daily for Monday, July 30, 2001 by Frank Barnako CBS MarketWatch.com ----------------------------------------------------------------- Kmart drops free net access plan Kmart and BlueLight.com announced Monday a new Internet service plan offering unlimited nationwide access for $8.95 a month. A free service offered by BlueLight.com, with 12 hours use a month, will be discontinued at the end of August. The company said the new plan will offer more local access numbers than competitors, including America Online and NetZero. "We're doing this because we wanted to give the consumer a freeway to Kmart and to be able to alert shoppers to specials in the store and online," said Dave Karraker, vice president of corporate communications. BlueLight.com reported it has 7 million active subscribers. ----------------------------------------------------------------- Paid search engines pay off Web search tools that sell placements and listings to sponsors are succeeding for both advertisers and consumers, according to Jupiter Media Metrix. Consumers are finding relevant listings much faster on the sites, such as GoTo.com, while advertisers are paying for leads on a per-click basis, the analysts reported. "Most advertising sellers have faced a depressed market and are reporting slow growth, but paid search engines have experienced much better results," said Marissa Gluck, senior analyst, Jupiter Media Metrix. "Their ability to succeed has been driven largely by their efficiency for both consumers and marketers." ----------------------------------------------------------------- Yahoo evaluating pop-under ads Pop-under ads may become common for visitors to Yahoo. The company is testing the ad format for clients and is studying whether to offer them to marketers on its network, according to CNET. "The fact that Yahoo is running (the pop-under) is pretty significant validation of its use," said Dave Gross of Fastclick.com, a company that sells and serves the ad format. Gross said he has 20 clients running the ads on as many as 4,000 sites. Researcher says pop-under ads don't work. ----------------------------------------------------------------- Online spending slips A softening economy has taken its toll on Web shopping. Total U.S. spending on online sales decreased from $3.9 billion in May to $3.2 billion in June, according to the most recent monthly Online Retail Index reported by Forrester Research and Greenfield Online. The number of households shopping online dropped to 13.1 million in June from 14.8 million in May. Consumers spent an average of $245 per person in June, compared with $265 in May. This is the second month in a row that online shopping has shown a decrease. Greenfield spokeswoman Gail Janensch said seasonal factors could account for the decline. School's out, people are wearing warm-weather clothing and they may have already purchased airline tickets for their summer vacations. ----------------------------------------------------------------- Toys R Us, Amazon.com launch third site Imaginarium.com was launched Monday through a joint effort between Toys R Us and Amazon.com. It joins two other online retail sites from the companies, Babiesrus.com and Toysrus.com. Imaginarium.com sells toys and games and a Learning Values feature helps parents match items with a child's skills and interests. The co-branded store will operate under terms of a 10-year agreement announced in August by Toysrus.com, the group that manages Imaginarium.com, and Amazon.com. ----------------------------------------------------------------- For late-breaking market news you can't afford to miss, go to http://CBS.MarketWatch.com/ ################################################################# Log in using the links below to: Access your account: https://investing.schwab.com/trading/start?SANC=CCBodyi&NeedCASelValue=Y View your Email Alert customization options: https://investing.schwab.com/trading/start?SANC=EAMyAlerts Perform research or request a market quote: https://investing.schwab.com/trading/start?SANC=Quotes Place a trade order: https://investing.schwab.com/trading/start?SANC=TradeStock To visit Schwab's home page, use this link: http://www.schwab.com/ ----------------------------------------------------------------- To unsubscribe or modify your Email Alert customization options, log in using the link below or copy and paste it into your browser's address window: https://investing.schwab.com/trading/start?SANC=EAMyAlerts Now you can receive graphics Email Alerts in HTML format, using helpful, full-color graphics and active Web links that connect you directly to information you want. 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