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Subject:Janet Yellen Named to the Academy of Arts and Sciences
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Date:Mon, 30 Apr 2001 10:38:00 -0700 (PDT)

Haas NewsWire
April 30, 2001


CONTENTS

Janet Yellen Named to the Academy of Arts and Sciences
Semiconductor Technology Takes First Place in UC Berkeley B-Plan Competition
Haas Leads Western Business Schools in Quirky Wall Street Journal Ranking
Berkeley Team Wins Advertising Case Competition
New Staff
Haas in the News
Happening at Haas???????????????????????????????????????????????????
Haas Celebrations


JANET YELLEN NAMED TO THE ACADEMY OF ARTS AND SCIENCES
Janet Yellen, the Eugene E. & Catherine T. Trefethen Professor of Business
Administration, was named a fellow of the American Academy of Arts and
Sciences on April 26, 2001.? Members of this year's class included 211
distinguished scholars, scientists, artists, business executives, educators,
and public officials. They were honored for their achievements in fields
ranging from mathematics to medicine, from computer science to literary
criticism, and from public affairs to the performing arts.

"Janet Yellen is well-deserving of this honor," says Ben Hermalin, associate
dean of academic affairs. "She is one of the leading economists of her
generation. Her work covers so many areas within economics that it is
difficult to characterize, except to note that it is all uniformly excellent
and always exhibits great clarity of thought. Her works are always about
matters of interest, usually of importance to policy debates, and they
provide tremendous insights into these matters."

Yellen's work includes major contributions in international economics,
macroeconomics, microeconomics, labor economics, and the economics of social
policy. Her writing has often focused on federal economic policy issues. She
has served as Chair of the Council of Economic Advisers and as a member of
the Board of Governors of the Federal Reserve. Her writings on bundling and
advertising (micro) and "near-rational" theory of business cycles are much
cited, as are her papers on neighborhoods, crime, and teen pregnancy.

She graduated summa cum laude from Brown University with a degree in
economics in 1967 and received her Ph.D. in economics from Yale University in
1971.

"You cannot help but learn from -- and be persuaded by -- reading a Yellen
article," says Hermalin. "Although presumably not a factor in her receiving
this honor, it is a pleasure to observe, nonetheless, that Professor Yellen
is also an excellent teacher and a valued citizen of the Haas School and
campus."

The academy has numbered among its members each generation's finest minds and
most influential leaders, from George Washington and Ben Franklin in the
eighteenth century to Daniel Webster and Ralph Waldo Emerson in the
nineteenth and Albert Einstein and Winston Churchill in the twentieth. The
current membership of 3,600 Fellows and 600 Foreign Honorary Members features
more than 150 Nobel laureates and 50 Pulitzer Prize winners.

The new class is composed of 185 Fellows, along with 26 Foreign Honorary
Members from 14 nations. New Fellows are nominated and elected by current
members of the academy. More information is available at
http://www.amacad.org/news/new2001.htm.

SEMICONDUCTOR TECHNOLOGY TAKES FIRST PLACE IN UC BERKELEY B-PLAN COMPETITION
RAPT Technologies, which has developed a dramatically faster and more
cost-effective technology for etching and polishing optical and semiconductor
materials, has won the third annual UC Berkeley Business Plan Competition.
The Haas MBA organizers of the competition announced the three winning teams,
which share more than $90,000 in cash and prizes, at Wednesday's final awards
ceremony.

"The quality of the plans was extremely high," said Michael Powell, managing
director of Sofinnova Ventures and a final round judge. "The teams all had
their acts together. I would have taken any one of these teams to my
partners."

RAPT's technology is able to etch or polish materials without making contact.
It is 10 to 10,000 times faster than existing technologies and operates at
atmospheric pressure. The idea came from Jeff Carr of the Manufacturing and
Materials Division at Lawrence Livermore Laboratory. He was joined by Haas
evening MBA student Peter Fiske and Mona Alves, founder, president, and CEO
of CHAT Communication Services.

In addition to the $50,000 first prize, RAPT received the $5,000 People's
Choice Award, based on votes from the audience -- and independent from the
judges -- at the awards ceremony.

The second prize of $25,000 went to biotechnology venture Aprotea Biochips.
Aprotea aims to enhance drug discovery with its rapid and easy-to-use protein
measurement system. Aprotea developed a patent-pending biochip for parallel
analysis of 100 to 10,000 protein samples and is designed to be
bio-compatible with virtually all proteins and capture agent libraries.

Haas evening MBA student Thomas McVey joined the Aprotea team, which also
includes students from Boalt Hall School of Law and UCSF. Aprotea had
previously won second prize for best management team in the Haas Social
Venture Competition on April 14.

TruVideo, a wireless video infrastructure company, received the third prize
of $10,000. TruVideo offers digital image quality over broadband that is
superior to existing technologies. The company intends to take advantage of
the convergence of wireless technology and the Internet to become the
standard video platform for the emerging web-enabled wireless device market.

The TruVideo team consists of three Haas MBA students, Joseph DelCallar,
Steven Stokols, and Raj Manghani, as well as engineering undergraduate Greg
Chew and professor of electrical engineering Avideh Zakhor.

All six of the finalist teams have had at least one team member enrolled in
"Opportunity Recognition," a course on how to commercialize new technologies
taught by Andrew Isaacs, executive director of the Management of Technology
program.

More than 65 venture capitalists, angel investors, and successful
entrepreneurs served as judges and evaluated the business plan submissions.
Another 26 entrepreneurs, professors, and professionals served as mentors to
the teams that qualified for the first round and helped them develop their
plans.

The keynote speaker at the awards ceremony was Nick Sturiale, MBA 2000, who
was the founding CEO of Timbre Technologies. Timbre Technologies, a
semiconductor software company that won the 1999 business plan competition,
and was sold in February to Japanese company Tokyo Electron Limited for $138
million.

To date, teams from the 1999 and 2000 competitions have raised well over $90
million in venture financing, including 1999 teams: +???????Alloptic- $19.7M
www.alloptic.com); +???????AudioBasket- $29M www.audiobasket.com); +???????
GetRelevant- $4.855M www.getrelevant.com); +???????Hotpaper- $2M, Acquired
for $10M by GoAmerica www.hotpaper.com); +???????Timbre Technologies- $2.8M
(no website); and +???????ZipRealty- $27.7M www.ziprealty.com).

and 2000 teams: +???????DeltaClick (formerly known as iJacker)- $1.5M
www.deltaclick.com); +???????Onwafer (formerly known as AMS)- $350K
www.onwafer.com); +???????Opient- $400K www.opient.com); and +???????
Skyflow- $3.5M www.skyflow.com), winner of the 2000 competition.

HAAS LEADS WESTERN BUSINESS SCHOOLS IN QUIRKY WALL STREET JOURNAL RANKING
The Wall Street Journal ranked the Haas School as the best MBA program in
the West in the newest and latest ranking of business schools in a special
section of the newspaper on Monday, April 30.

Although the Haas School ranked only 21st out of 50 in the survey, the
school's showing outscored all other business schools from the West Coast
through the Rocky Mountain states - including Thunderbird (25); UC Irvine
(29); UC Davis (34); UCLA/Anderson (36); Brigham Young (41); and,
surprisingly, Stanford (45).?

This is the first time in any major media ranking of business schools that
Haas/Berkeley has done better than Stanford's Graduate School of Business.

The Journal's ranking of business schools -- its first ever -- is based on
the opinions of 1,600 MBA recruiters.? The schools themselves supplied the
names of its recruiters to the newspaper.? Each recruiter was asked to rate
as many as three schools and was instructed to rate only schools with which
he or she had recruiting experience in the previous two years.? Under the
rules, recruiters who were also alumni of the school at which they recruited
were permitted to rate their own alma mater.

The Journal's methodology produced results that are sure to be much discussed
and questioned.? Traditional powerhouse business schools such as Wharton
(18), Columbia (34), Duke (44) and Stanford (45) were significantly outranked
by lesser-known business schools such as Purdue (6), Southern Methodist
University (9), Wake Forest (11), and Michigan State (12).

In general, schools from the Western States did less well than others in the
Journal's ranking, which has also been true of Business Week's survey that is
based in part on a smaller survey of recruiters.

The top school in the Journal's ranking was Dartmouth's Tuck School, followed
by Carnegie Mellon, Yale, Michigan, and Northwestern/Kellogg.

The editor of the special Journal section, Ron Alsop, told a group of
business school deans in New York last week "there are a lot of surprises in
the Journal's rankings."? Alsop spoke at an annual conference of business
schools.

The Journal also listed the Haas School as being among the top 4 schools in
the world that excels in the teaching of e-commence subjects, and the 7th
best school internationally for its students' entrepreneurial skills.? These
rankings were also based on recruiter input.

"The results of the Wall Street Journal's survey are clearly controversial,
underscoring the need to think deeply about each ranking and what it purports
to measure," said Richard Kurovsky, executive director of marketing and
communications at the Haas School.? "With the continuing proliferation of new
rankings, schools that do well in one ranking now find themselves doing less
well in the next, forcing everyone to sort out what it all means.? This may
ultimately be a very good thing for the consumers of rankings."

In other rankings over the past eight months, Haas has placed? #7 in US News,
#13 in the Financial Times' ranking of international business schools, and
#18 in Business Week's survey.

The entire package of Wall Street Journal rankings and related stories can be
viewed online at:
http://www.careerjournal.com/specialreports/bschoolguide/index.html

BERKELEY TEAM WINS ADVERTISING CASE COMPETITION
The team of Berkeley undergraduates sponsored by the Haas School
Undergraduate Program Office took first place at the American Advertising
Federation's National Student Advertising District Case Competition on April
20.

The team of Berkeley undergraduates went head to head with teams from seven
other schools across the west at the Academy of Art College in San Francisco.
They were asked to create a global marketing campaign for DaimlerChrysler.
First place went to UC Berkeley, second place was California State
University, Fresno, and third place was the University of Nevada, Reno.

The Cal team will compete the national competition in Cleveland, Ohio, in
June. This is the first time a Cal team has been to the national competition
in three years.? The district competition trophy will be displayed in the
Undergraduate Program office. For more information and pictures, please visit
www.admark.org.

NEW STAFF
Assistant to the Executive Director Joins Marketing and Communications Staff

Kerrie Andow Peterson has joined the Marketing and Communications staff as
the assistant to Rich Kurovsky. She will be handling administrative tasks,
accounting, scheduling, and special projects. Kerrie comes to Haas with
eleven years of experience at Genentech. "I left Genentech because I thought
I was retiring, but after two years I couldn't stand it." In addition to
working part- time four mornings a week (every day but Thursday) at Haas, she
also spends her free time as an Aikido instructor. She lives in Moraga.

Kerrie's office is temporarily in S550. She can be reached at 3-9977 or via
e-mail at peterson@haas.berkeley.edu. When she moves to her permanent space,
her phone number will be 3-7503.

HAAS IN THE NEWS
The Haas Social Venture Competition was covered by the Financial Times on
April 30 in an article titled, "Environment is the Biggest Winner." Rebekah
Saul, MBA 02, Josie Taylor, MBA 02, Dean Laura Tyson, and Jerry Engel,
executive director of the Lester Center for Entrepreneurship and Innovation,
were all quoted in the story.

Janet Yellen, the Eugene E. and Catherine M. Trefethen Professor of Business
Administration, was quoted in The New York Times on April 30 in an article
titled, "Economists Warn of 'Growth Recession' as US Production Trails Full
Capacity."? Yellen commented that faster growth is required to keep
unemployment from increasing. Read the full text at
http://www.nytimes.com/2001/04/29/business/29VIEW.html?searchpv=site01.

Dean Tyson's Economic Viewpoint column in the April 30 issue of Business Week
is titled, "Why the New Economy is Here to Stay." Read the full text
at:http://www.businessweek.com/magazine/content/01_18/b3730032.htm.

Ken Rosen, the California State Professor of Real Estate and Urban Economics
and the chairman of the Fisher Center for Real Estate and Urban Economics,
was quoted in the San Francisco Chronicle on April 30 in an article titled,
"Change in the Weather." Rosen commented that vacancy rates are rising and
that it is difficult to sublease excess space.

Severin Borenstein, the E.T. Grether Professor in Public Policy and Business
Administration and the director of the University of California Energy
Institute, was quoted in The New York Times on April 29 on the power crisis.
Read the full text at
http://www.nytimes.com/2001/04/29/opinion/29KRUG.html?searchpv=site01.

Yellen was quoted in The New York Times on April 29 in an article titled,
"Economic View: Have Rate Cuts Lost Their Magic?" Yellen commented that
shocks to the economy require monetary policy to work more than before.

Brett Trueman, the Donald and Ruth Seiler Professor of Public Accounting, was
quoted in the San Francisco Chronicle on April 29, in an article titled,
"Millionaires for a Minute." Trueman commented that while the economic boom
was real, people were deluding themselves into thinking it would continue
indefinitely. Read the full text at
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/04/29/M
N160971.DTL.

Trueman also appeared on the Channel 2 News on April 29.

Andrew Rose, the Bernard T. Rocca Jr. Professor of International Trade and
the director of the Clausen Center for International Business and Policy, was
quoted in the Contra Costa Times on April 29. In "Gas Prices, Utility Woes
Contribute to Economic Downturn in California," Rose commented that increases
in the price of oil often lead to an economic downturn,

James Wilcox, the Kruttschnitt Professor of Financial Institutions, was
quoted in the East Bay Business Times on April 27 in an article titled, "In
Depth: Banking & Finance." Wilcox commented that banks' earnings, though
fluctuating in the past few months, are up.

Senior Lecturer Sara Beckman was written up in the Berkeleyan on April 25
along with the three other recipients of the Distinguished Teaching Award.
Read the full text at
http://www.berkeley.edu/news/berkeleyan/2001/04/25_teach.html.

The Social Venture Competition winner and the Business Plan Competition
Finalists were announced in the Berkeleyan on April 25. Read the full text at
http://www.berkeley.edu/news/berkeleyan/2001/04/25_haas.html.

Sara Beckman was mentioned in the San Jose Mercury News April 25, for
receiving a Distinguished Teaching Award. Read the article at
http://www0.mercurycenter.com/business/top/016181.htm.

Reuven Lehavy, assistant professor in the Accounting Group, was quoted in the
San Jose Mercury News on April 26 in an article titled, "JDS to Cut 5,000
Jobs." Lehavy commented that he could not see a justification for JDS to
write off $40 billion in goodwill. Read the full text at
http://www0.mercurycenter.com/premium/local/docs/alabriefs26.htm

Borenstein was quoted in the Los Angeles Times on April 27 on the federal
caps on power prices in California. Borenstein said that the federal rules
for price mitigation would not work. Read the full text at:
http://www.latimes.com/business/reports/power/lat_power010427.htm.

Borenstein was also quoted in several other papers this week: Mercury News
April 24: http://www0.mercurycenter.com/local/center/rating0425.htm Mercury
News April 27: http://www0.mercurycenter.com/premium/front/docs/PLAN27.htm.
San Francisco Chronicle on April
27:http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2001/04/27/MN222353.DTL
The Daily Deal on April 26 San Francisco Chronicle on April
25:http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/04/2
5/MN104049.DTL The Sacramento Bee on April 25:
http://www.sacbee.com/voices/news/voices05_20010425.html The Contra Costa
Times on April on 24:
http://www.contracostatimes.com/biztech/stories_business/ostartups_20010424.ht
m

HAPPENING AT HAAS
MANAGEMENT OF TECHNOLOGY SPRING LECTURE "Wireless Technologies, Applications
and Markets" Mr. Arun Sarin, Former CEO, Airtouch Communications Wednesday,
May 2, 2001 4:00 p.m. to 5:00 p.m. Cheit Hall Room C125

MBA 01 DEBRIEFING WITH DEAN TYSON The members of the MBA class of 2001 are
invited to a debriefing hosted by Dean Laura Tyson. May 2, 2001 12:30 p.m. to
2:00 p.m. Wells Fargo Room

HAAS CELEBRATES THE END OF THE YEARFriday, May 4 4:30 p.m. to 6:30 p.m The
Haas School Courtyard and BankAmerica Forum

* Cheit Awards for Excellence in Teaching (Undergraduate, MBA, Evening MBA,
and Ph.D.) * Haas School Outstanding GSI Awards (Undergraduate and MBA) *
Berkeley Campus Outstanding GSI Awards * MBA Service Awards * Hayase Award *
The results of the undergraduate Feed the Bear and the MBA Class of 2001
Giving 101% campaigns and, * For the first time, the presentation of the
outstanding staff awards.

CENTER FOR FINANCIAL REPORTING AND MANAGEMENT (CFRM) CONFERENCE "Managing
Stock Based Compensation in a Declining Market" San Francisco Airport
Marriott May 18, 2001 A panel of experts will discuss the myriad issues
surrounding accounting, tax, legal, and human resource aspects of various
strategies for stock-based compensation. The conference includes speakers
from public accounting and private industry. Audience questions and
interaction will be encouraged. An outline of topics and speakers for both
events is provided at CFRM's webpage:?
http://www.haas.berkeley.edu/accounting.? Seating is limited, so please sign
up early.

SIXTH ANNUAL FISHER CENTER REAL ESTATE CONFERENCE Tuesday, May 22, 2001 8:00
a.m. to 5:00 p.m. Westin St. Francis Hotel at Union Square, San Francisco
All Haas School of Business faculty and faculty associates of the Fisher
Center for Real Estate are invited to attend, free of charge, the Sixth
Annual Fisher Center Real Estate Conference. If you wish to attend, please
e-mail Zee Zeleski (zeleski@haas.berkeley.edu), who is handling the
registrations. Nametags will be held at the will-call desk at the conference.

CENTER FOR FINANCIAL REPORTING AND MANAGEMENT (CFRM) CONFERENCE"Revenue
Recognition: Navigating Recharted Waters" San Francisco Airport Marriott
June 1, 2001 Financial executives and audit committees alike will be
continually challenged by the sweeping changes in rules and increased
scrutiny placed on revenue recognition policies and procedures. The
conference includes speakers from public accounting and private industry.
Audience questions and interaction will be encouraged. An outline of topics
and speakers for both events is provided at CFRM's webpage:
http://www.haas.berkeley.edu/accounting.? Seating is limited, so please sign
up early.

SEMINARS
OBIR SEMINAR "Economic Sociology," by Don Palmer, UC Davis, Sociology
Wednesday, May 2, 2001 4:00 p.m. to 5:30 p.m. Room F318, Haas School of
Business For more information, contact Charles Montague at
montague@haas.berkeley.edu.

ET GRETHER MARKETING SEMINAR Vertical Relationships between Manufacturers
and Retailers: An Empirical Analysis," by Sofia Berto Villas-Boas, UC
Berkeley Thursday, May 3, 2001 3:30 p.m. to 5:00 p.m. Room C250, Cheit
Hall For more information, contact Laura Gardner at
lgardner@haas.berkeley.edu.

IDS 270 INSTITUTIONAL ANALYSIS WORKSHOP "Sender or Receiver: Who Should Pay
to Exchange Message?" by Michael Katz, UC Berkeley? Thursday, May 3, 2001
4:00 p.m. to 6:00 p.m. Room C325, Cheit Hall For more information, contact
Serena Joe at joe@haas.berkeley.edu.

JOINT ECONOMICS AND FINANCE SEMINAR "Money, Interest Rates, and Exchange
Rates With Endogenously Segmented Asset Marketers," by Andy Atkeson, UCLA
Economics. Thursday, May 3, 2001 4:15 p.m. to 5:45 p.m. Room 608-7 Evans
Hall, UC Berkeley For more information, contact June Wong at
june@haas.berkeley.edu.

REAL ESTATE SEMINAR "An Empirical Test of a Two Factor Mortgage Prepayment
and Valuation Model: How Much do House Prices Matter?" by Nancy Wallace, UC
Berkeley Friday, May 4, 2001 11:00 a.m. Room C250, Cheit Hall For more
information, contact Lynn Lobner at lyoung@haas.berkeley.edu.

OBIR SEMINAR Mike Hanson and Eliot Mason, UC Berkeley Wednesday, May 9,
2001 4:00 p.m. to 5:30 p.m. Room F318, Haas School of Business For more
information, contact Charles Montague at montague@haas.berkeley.edu.

FINANCE SEMINAR "Social Interaction and Stock-Market Participation," by
Harrison Hong, Stanford, and "Estimation of Dynamic Term Structure Models,"
by Richard Stanton, UC Berkeley Wednesday, May 9, 2001 2:30 p.m. to 5:30
p.m. Room C210, Cheit Hall For more information, contact June Wong at
june@haas.berkeley.edu.

E.T. GRETHER MARKETING SEMINAR "Just Teasing: Provocation in Play," by
Dachar Keltner, Dept. of Psychology Thursday, May 10, 2001 3:30 p.m. to
5:00 p.m. Room C250, Cheit Hall For more information, contact Laura Gardner
at lgardner@haas.berkeley.edu.

ALUMNI EVENTS South Bay Chapter Speaker Dinner "Forecasting Made Easy -
Investing in Today's Dynamic Markets" by Ken Fisher, chairman and CEO of
Fisher Investments, Forbes columnist, and investment expert Wednesday, May
9, 2001 6:00 p.m.-- networking/cash bar 6:30 p.m. -- dinner 7:30 p.m. --
speaker Four Points Sheraton, Sunnyvale Cost: $40 pre-registered through
May 3, $50 after May 3 & at the door Ken Fisher is best known for his
prestigious Portfolio Strategy column in Forbes, where his 17 year tenure of
high-profile calls makes him the sixth longest running columnist in Forbes'
83 year history. In three of the last six years, his annual S&P 500 forecasts
have been the most precisely accurate nationally published forecast from any
source, including brokerage firms and periodicals. To register by web:
http://www.acteva.com/booking.cfm?binid=1&;bevaID=13935 For more information
call the South Bay Hotline at (408) 235-9363 or email Richard Falk at
Richard.Falk@efi.com.

HAAS CELEBRATIONS Birthdays

Gundars Strads, May 3 Barbara Horst, May 7 Jett Pihakis, May 7 Dhundup
Tsering, May 7 Sarah Benson, May 8 Cindy Jennings, May 9 Michael Roy, May 12

The Haas NewsWire respects the wishes of staff and faculty who would not like
their birthdays announced. Please e-mail a request to have your birthday
marked "do not announce" on the central birthday list to
Haasnews@haas.berkeley.edu.

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