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=20 all get a copy of the PR update we went over on the public affairs call=20 earlier today I'm sending it again. ?If you receive it twice, sorry! Thanks, Jean April 16, 2001 PR UPDATE To: ???IEP PR Committee Fr: ????McNally Temple Associates, Inc. Re: ???PR Update Key Messages See attached memo (below)=20 Collateral Materials California Journal Ad May =01. Conservation =20 California Journal Ad June =01. Topic: ?Open for discussion, Due May 9th = =20 "Powerful Ideas" =01. At print. To be distributed to statewide media, capit= ol=20 press corps, legislature and key California policy makers, Key Washington= =20 policy makers, congressional ?members =20 Senate Investigation Hand-outs/Press kits: ? ???????????Previous investigations (Including FERC handout, analysis of=20 Lynch/Kahn Report, ???????? ??????????analysis of recent ISO report)=20 ??????????CPUC long-term contract history=20 ??????????Early Warnings=20 ??????????A primer on California?s Restructured Electric Power Industry=20 ??????????The Perfect Storm (What caused California?s Electricity Crisis) ??????????Powerful Solutions=20 ??????????Vintage Power Plant Series-Utilizing Outage Standard Information ??????????Who Powers California ??????????Regional supply/demand chart Web-site =01. www.turnonthetruth.com, continue to update Research Update provided on call Earned Media Teleconference briefings with press =01. On Fridays, or as needed. ?Next=20 scheduled for Tuesday, April 17 at 11:00 am. 1-800-374-2393, pass code:=20 ?Independent Energy Producers =20 Statewide and national media outreach =01. Ongoing =20 Editorial Board Meetings =01. Met with Sacramento Bee (April 11) and San Jo= se=20 Mercury News (April 9). ?Will begin scheduling a round to preview "Powerful= =20 Ideas" with: Sacramento Bee, San Jose Mercury News, San Francisco Chronicle= ,=20 San Diego Union Tribune, Los Angeles Times, Alameda News Group =20 "Powerful Solutions" =01. to be released week of April 23 with press briefi= ng in=20 Sacramento and Los Angeles. ?Objective will be to promote IEP?s solutions,= =20 while also incorporating Senate investigation key message points. =20 Response to Senate Investigation =01. available to respond to media in pers= on at=20 during hearings =20 Electronic Media Summary =01.=20 ???Governor Davis Speech Reaction: KXTV-10 Sacramento; KOVR-13 Sacramento;= =20 KFBK-Am 1530 ??? ??Sacramento; KMAX-31 Sacramento; KTVU-2 San Francisco; KPIX-5 Los Angeles;= =20 KFMB-8 San=20 ??Diego; KTTV-11; KNBC-4 Los Angeles ? ??PG&E Bankruptcy Reaction: KCRA-3 Sacramento; KXTV-10 Sacramento; KFBK-AM;= =20 KCBS-AM; ? ??KGO-7 TV San Francisco; KPFA AM/FM Berkeley KEY MESSAGES Generators have been operating under the rules California established for i= ts=20 electricity market. ?We did not create the market, nor did we write the=20 rules. ?In fact, the "big five" generators did not come to California until AB 1890 invited them into the state, where they?ve since invested billions = of=20 dollars buying, building and modernizing power plants. =01. Energy companies, independent financial analysts and IEP warned that t= he=20 PUC was failing to implement AB 1890 properly, and that the market was bein= g=20 set up to fail, especially the residential market. =01. Last summer, generators were urging and offering long-term contacts. T= hey=20 were flatly rejected. ?Had they been adopted, the crisis could have been=20 prevented or its severity dramatically lessened. =01. This crisis was caused by three things =01. the failure to enter into= =20 long-term contracts, forcing an over-reliance on the spot market; a supply= =20 shortage, and no retail market. ?The market can be fixed. ?It should not be= =20 abandoned. We?re an important part of the solution. =01. We?ve made extraordinary efforts to keep our plants running during thi= s=20 crisis to supply California homes and businesses with electricity. =01. We?ve offered solutions and been cooperative partners in legislative a= nd=20 regulatory efforts to end the crisis.=20 =01. Rather than using tax money, we?re investing billions of private-secto= r=20 dollars to buy, modernize and build new power plants in California =01. to= =20 generate electricity for California. =01. Our new and upgraded power plants will help improve California?s air= =20 quality and generate power more efficiently. We?re hopeful that these hearing focus on facts, fairness and accountabilit= y. =01. "Witch hunts," "scape-goating" and sensational headlines won?t solve t= he=20 problem or end the crisis.
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