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Enron Mail |
Before any decision is made, I think we really need to weigh in with EES on
the ramifications (both PR and legislative) of turning back 16,000 residential customers. I strongly believe that the public hit we will take will be far greater than our actual out-of-pocket losses. We will be crucified by the public, media, consumer groups, legislators, governor, attorney general, etc., and this action will reaffirm our reputation of packing up and leaving when it's not in our interest. The impact of this action would be exacerbated since it is on the heels of UC/CSU. I would also argue that this hurts our national dereg efforts. If we're advocating that competition and choice benefits consumers and then we turn around and pull out of a market and abandon customers when we're not "profiting," we'll kill any chances we have of ever serving retail customers in California -- or in any other state. We look foolish advocating for direct access when we're not willing to serve our existing -- let alone future customers What about a preemptive strike that engages these 16,000 customers to weigh in on direct access -- i.e. a letter that says "Enron may be forced to cancel its contract -- call/write/send the enclosed postcard to your legislator and tell them you want to keep your right to choose your energy service provider." Our credibility is on the line. Before we take this action, we need to be cognizant of all the long-range strategic implications, and we need to seriously weigh the negative impact this will have on our corporate reputation, on our legislative abilities and on our commercial success going forward. kd James D Steffes 04/12/2001 09:05 PM To: Jeff Dasovich/NA/Enron@Enron, Paul Kaufman/PDX/ECT@ECT, Sandra McCubbin/NA/Enron@Enron, Richard Shapiro/NA/Enron@Enron, Janel Guerrero/Corp/Enron@Enron, Mark Palmer/Corp/Enron@ENRON, Karen Denne/Corp/Enron@ENRON, Susan J Mara/NA/Enron, Peggy Mahoney/HOU/EES@EES, Harry Kingerski/NA/Enron@Enron cc: Dan Leff/HOU/EES@EES Subject: CONFIDENTIAL - Residential in CA In the meeting today, no decision was made about what to do with Enron's 16,000 residential customers. Each of the contracts gives a basic 30 day out right to Enron. That being said, I think that we have a short window to push for DA before any public action impacts us in Sacramento. I realize that the ultimate action (which I think is inevitable) makes it harder for our advocacy on DA, but real $ are flowing out of the company. EES will give us notice when a decision is reached. Thanks, Jim
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