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From:jeff.dasovich@enron.com
To:rob.bradley@enron.com, james.steffes@enron.com, richard.shapiro@enron.com,tom.briggs@enron.com, skean@enron.com, paul.kaufman@enron.com, jennifer.thome@enron.com, robert.neustaedter@enron.com, robert.frank@enron.com, harry.kingerski@enron.com, sandr
Subject:"The Impact of Retail Rate Deregulation on Electricity Consumption
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Date:Mon, 9 Apr 2001 10:05:00 -0700 (PDT)

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"The Impact of Retail Rate Deregulation on Electricity Consumption in San
Diego" (April 2001)
PWP-082 by James B. Bushnell and Erin T. Mansur
Retail electricity rates in the San Diego Gas & Electric service territory
more than doubled over a period of three months during the summer of 2000.
Much of this increase was subsequently rescinded through a retroactive rate
freeze. We examine the impact of these events on overall consumption levels
in San Diego. We find that average electricity consumption decreased by
roughly 55 MW, or 1.6%, between mid-July and the end of August. Demand was
reduced by over 6% in the late afternoon and late evening. Because of the
uncertainty about the duration and the credibility of the rate increase,
these results should be viewed as a lower bound on the demand reductions that
could be achieved through pricing incentives.

Download this paper in Adobe Acrobat format:
http://www.ucei.org/PDF/pwp082.pdf