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Charles Schwab & Co., Inc.
Email Alert Internet Daily for Monday, November 5, 2001 by Frank Barnako CBS MarketWatch.com Lycos redesign caters to advertisers Terra Lycos reorganized its Web properties Monday to offer users a "magazine" format and advertisers greater precision in reaching consumers. Several of the Lycos properties' home pages, including Angelfire.com, Familyzone.lycos.com and Holidays.lycos.com, have been reorganized to highlight news and information, rather than listing resources and columns of links. "The new sites let advertisers target highly desirable life stages groups by putting their messages in front of users who are drawn to 'magazine cover' formats that aggregate the hottest news, tips and other content drawn from sites across the network as well as content partners," said Stephen Killeen, president of Terra Lycos U.S. "We are trying to deliver (the) audience and put it in meaningful buckets for advertisers," added Rich Gotham, vice president for sales, Reuters reported. Killeen also said Lycos has seen strength in Internet advertising sales, but could not be sure it was a result of renewed business confidence or holiday seasonality. He told Reuters the company will have more to say about advertising sales when the company reports quarterly results later this week. ----------------------------------------------------------------- AOL gets its way with Burger King Diageo Plc's Burger King and AOL Time Warner announced a multi-year marketing agreement. The companies said it is designed to build customer loyalty and increase sales at the fast food company's 8,300 stores in the U.S. One strategy will be to give Burger King customers codes that will allow them to access special sites through America Online www.burgerking.com, where sports and music promotions will be offered. Further, AOL is developing a "BK Backstage" custom site that will give users music and video content, free music downloads and chats with recording artists. Financial terms of the agreement were not disclosed. ----------------------------------------------------------------- United Way taps Web for help United Way organizations across the country are hoping the Internet will deliver an infusion of funds at a time when contributions have fallen off. The United Way is launching One Day's Pay, an Internet-based solicitation asking people to contribute all or a potion of a day's pay to local charities. "The dramatic downturn in the economy ... has had a major negative effect upon local giving, at a time when people are looking for more help, not less," said Mark Germano, vice president of the United Way in Chicago. Another local United Way unit president said the drive is not meant to replace the units' annual fund raising. "Participate in that and give more generously than ever," said Maria Chavez of the Orange County, Calif., chapter. ----------------------------------------------------------------- Deal of the day TMP Worldwide's Monster.com said it will be the premier provider of career content for Microsoft's MSN at http://www.careers.msn.com/. Monster.com said it lists 1 million job opportunities from 100,000 employers. ----------------------------------------------------------------- For late-breaking market news you can't afford to miss, go to http://CBS.MarketWatch.com/ ================================================================ LOGIN to access your account: https://investing.schwab.com/trading/start ---------------------------------------------------------------- To unsubscribe or modify your Email Alert customization options, log in using the link below or copy and paste it into your browser's address window: https://investing.schwab.com/trading/start?SANC=EAMyAlerts ---------------------------------------------------------------- Notice: All email sent to or from the Charles Schwab corporate email system may be retained, monitored and/or reviewed by Schwab personnel. (0801-11478) Copyright 2001 CBS MarketWatch. All rights reserved. Commercial use or redistribution in any form, printed or electronic, is prohibited. Distribution by Quris, Inc.
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