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Enron Mail |
Here's an interesting story on Internet penetration in major markets. =20
Where's Houston? The Standard 4/12/00 Nielsen/NetRatings Expands Online Coverage=20 The firms' partnership should offer a clearer picture of Internet use a= nd=20 advertising in local markets.=20 WASHINGTON =01) A partnership formed by NetRatings and the well-known U= .S. TV ratings company Nielsen Media Research has expanded its services to=20 provide a more comprehensive snapshot of online usage and advertising in the top = 20=20 local Internet markets, the companies said today.=20 Nielsen/NetRatings measures penetration of the Internet, or the=20 percentage of people who have access, and audience size in the top 20 cities, the=20 companies said in a release. The partnership also provides information about site= =20 traffic and average time spent online.=20 The new services are designed to enable companies to analyze monthly=20 Internet user and advertising data at the local level so that firms can target= =20 marketing and market segmentation, the release stated. The new data will give=20 advertisers, news and information providers and Internet marketing and content=20 companies a clearer picture of the dynamics of local and regional Internet trends, = the partnership said.=20 According to Nielsen/NetRatings, the top five local markets with the=20 largest Internet penetration in February were San Francisco, with 61 percent; S= an Diego, with 58 percent; Washington, with 56.1 percent; Seattle, with 55= .9 percent; and Portland, Ore., with 54 percent.=20 Filling out the top 10 were Boston, with 51.7 percent; Dallas, with 47.= 6=20 percent; Denver, with 47.3 percent; Atlanta, with 46.1 percent; and Los Angeles,= =20 with 43.9 percent, according to Nielsen/NetRatings.=20 Nielson/NetRatings said the city with the most people online is New Yor= k,=20 with 4.3 million logging on in February, followed by Los Angeles, with 3.6= =20 million; San Francisco, with 2.1 million; Chicago, with 2 million; and Boston, with= =20 1.9 million. San Diego led all cities in average time spent online per person in=20 February, with an average of nearly 11 hours and 16 minutes.
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