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From: nuttall@haas.berkeley.edu To: faculty@haas.berkeley.edu, senior_staff@haas.berkeley.edu,mba02@haas.berkeley.edu, mba03@haas.berkeley.edu, mfe02@haas.berkeley.edu, eveningmba@haas.berkeley.edu, undergrd@haas.berkeley.edu, allphds@haas.berkeley.edu Subject: HTC presents iTV on Thursday 12/06 Cc: Bcc: Date: Tue, 4 Dec 2001 18:47:08 -0800 (PST) What is iTV? What is one of the fastest growing technology and consumer sectors? Come to the last HTC lecture of the semester and find out. Mark your diary today. Refreshments from 5.30pm. Everyone welcome. Haas Technology Club Fall Lecture Series presents "Bringing an interactive TV (iTV) service to life" by Paul Mitchell, Senior Director Microsoft TV Date: Thursday, December 6th, 2001 Time: 6:00 to 7:00 p.m. with refreshments from 5:30 p.m. Location: C220 Paul Mitchell is senior director for the Microsoft TV Group at Microsoft Corporation. In this capacity, he is responsible for Microsoft's overall support and promotional programs for the content and application development community. Mitchell also leads the platform's representation in various TV standards organizations. Topics to be covered include: - What are the challenges in bringing an iTV service to life with real, compelling content? - What is Microsoft's strategy in the iTV market? - How well are they executing this strategy and why? - What are the issues and problems faced in putting strategic alliances together? Mark your diary today!