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Enron Mail |
'the power generation industry is entering the 21st century buffeted by=20
sweeping changes, driven by deregulation, technological improvements and=20 increasingly pressing environmental issues' Financial Times,June 2= 0,=20 2000 ---------------------------- Whether it's developing a national capability in the evolving energy market= ,=20 pursuing strategies for electricity trading and risk management, or creatin= g=20 shareholder value by further restructuring to suit the market, companies=20 across the energy sector are striving to find the winning strategic directi= on=20 to place them ahead of the rest. How are companies handling the increasing split between asset and retailing= =20 functions; risk management and the current regulatory model in light of=20 industry needs and new developments in generation and transmission systems?= =20 What are the best ways to increase operational efficiency and effectiveness= ? How is the current regulatory regime for the energy sector contributing to= =20 further reform and competition across the utilities industries? What does= =20 this mean for the industry and its expectations, and what needs to be taken= =20 into account to ensure continued user/consumer benefit? The energy sector = is=20 facing key challenges further complicated by the need to strike that balanc= e=20 between encouraging new investment and allowing access to core facilities b= y=20 new entrants. What are the most pressing areas of reform that need to be= =20 addressed? ------------------------------ Creating the digital utility ------------------------------ The impact of the digital economy on the utilities industry has broad and= =20 profound implications. Where is e-technology taking the utilities industry= =20 and where do things stand regarding telecommunications convergence with oth= er=20 utilities? Can the global utilities experiment deliver its promise or are = we=20 facing a whole new set of challenges? What management strategies will work= =20 best in this environment and where will companies find their core business? These are the sorts of issues that need to be considered as companies=20 reassess their roles and positions in the market. 'The immediate challenge facing power utilties in Australia is to become=20 expert in customer service' Business Review Weekly, Ju= ly=20 21, 2000 With remarkable developments in the energy sector, the customer habit is al= so=20 changing. What exactly does CRM encompass now, and just how do you managin= g=20 the increasingly complex interface with customers? Do you need a complete= =20 view of the customer 24/7? The challenge of meeting greenhouse obligations just seem to get larger and= =20 larger. The energy industry needs to implement real changes in order to ma= ke=20 the transition to a more significant reliance on sustainable renewables. B= ut=20 what sort of vision is required, where do we need to be going, and what wil= l=20 it take to transform vision into action? It's a huge task, with enormous= =20 implications for Australian energy companies. Further, the changing=20 industry realities are creating a lot of attention for gas-on-gas, and=20 gas-on-electricity competition. How will this sector develop and how will= =20 companies respond? And what are the subsequent implications for greenhouse= =20 strategies? And given the focus on the customer these days, how does the customer feel= =20 about renewable energy? Energy retailers have the dual challenge of meetin= g=20 the increasing demand for renewable energy while also increasing the 'buy-i= n'=20 from others where demand is not so high. But it's not just about selling= =20 renewables - it's also about harnessing cost-recovery strategies to recoup= =20 the cost of supplying renewables in the first place. The 12th Annual National Power Conference is Australia's premier annual=20 gathering for the electricity industry and provides an unequalled forum for= =20 information, discussion, business development and networking. The event wil= l=20 focus and will provide answers on all of the concerns outlined above. The event is taking place from July 24 =01) 26 2001 at the Melbourne Conven= tion=20 Centre, Melbourne, Australia. For more information contact Johanna Bayliss at Tel: 61 2 9210 5725 Email: johanna.bayliss@terrapinn.com or for immediate registration visit=20 Web:http://www.utilicon.com.au/utilicon_au_2001/home_page.htm ---------------------------------- To unsubscribe to this email, please reply and place UNSUBSCRIBE in the=20 subject field
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