Enron Media / Advertising

Simon,

Please forward a copy of my Ken Rice presentation to Vince Kaminski. Send
him the version with the white background.

Vince:

Thanks again for meeting with me today and I am pleased that you are
interested in discussing this opportunity in more detail.

Feel free to contact me should you have any questions. As discussed, the
Enron Media / Advertising idea is being developed under EBS, but should
develop into its own business unit.

Enron Media / Advertising:
- Advertising Risk Book
- Physical Trades, supported by excess inventory from Cable Networks, Radio,
Network TV, etc.
- Media Buying Service
- Alliances with Advertising Agencies to sell Enron's "eyeballs" from our
customer / server - ISP relationships i.e., US West
- Agencies could endorse EBS to their customers (Ford GM, Procter & Gamble,
etc.) and become an Extended Enterprise for EBS and our EIN applications
- Enron's Capital, to fund Content Development for the networks and
Hollywood, which in turn would provide content for our pipes with licensing
and syndication rights.
- An Enron On Line B to B opportunity (You may want to review the following
sites: DoubleClick.com, Agency.com, AdAuction.com)

Mark and Kal:

Vince and I are meeting on Tuesday, March 28th @ 3:00 PM to further discuss
the development of the Enron Media /Advertising concept . Can you join us to
provide a Customer and Agency perspective?

Regards,
Michael P. Horning