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Received: from rly-yc03.mx.aol.com (rly-yc03.mail.aol.com [172.18.149.35])= =20 by air-yc02.mail.aol.com (v77.14) with ESMTP; Tue, 21 Nov 2000 16:54:52 -05= 00 Received: from hydrant.ruf.rice.edu (hydrant.ruf.rice.edu [128.42.31.100])= =20 by rly-yc03.mx.aol.com (v76_r1.19) with ESMTP; Tue, 21 Nov 2000 16:52:35 19= 00 Received: from h11p.rice.edu (jgsip047.rice.edu [128.42.134.47]) by=20 hydrant.ruf.rice.edu (8.11.0/8.9.0) with ESMTP id eALLqJX22790; Tue, 21 Nov= =20 2000 15:52:19 -0600 (CST) Message-Id: <5.0.0.25.0.20001121154754.021d5800@pop.ruf.rice.edu< X-Sender: chamberl@pop.ruf.rice.edu X-Mailer: QUALCOMM Windows Eudora Version 5.0 Date: Tue, 21 Nov 2000 15:51:32 -0600 To: VKaminski@aol.com From: Carrie Miller <cmiller@rice.edu< Subject: Re: ALP Proposal Cc: castro@rice.edu In-Reply-To: <2d.3c61319.2749fba9@aol.com< Mime-Version: 1.0 Content-Type: multipart/alternative;=20 boundary=3D"=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= _1327130=3D=3D_.ALT" Vince, I am on the road traveling right now and am just getting to check my=20 email.? Thanks for your messages.? The project idea looks great=20 -- it will be a challenging project for the students.? My only=20 request is that you follow you follow our sample format which is provided= =20 in the brochure (there is a sample application) -- you can easily cut and= =20 paste your description below into the standard format.? Please let=20 me know if you need the sample project and I can email it to you (it=20 should be with the brochure). Thanks again for your interest in Rice and the ALP program. Carrie Miller At 10:59 PM 11/19/00 -0500, you wrote: Carrie, I am sending you, as promised, the draft of my proposal. Please, let me=20 know=20 if it meets your requirements. I shall be glad to revise it and send you=20 the=20 final version.=20 Vince Kaminski=20 ***************************************************************************= *** =20 **********=20 One of the most important trends in the energy industry during the last=20 year=20 was proliferation of electronic, Internet based, trading platforms for=20 wholesale markets and for retail operations. Websites such as=20 www.houstonstreet.com and=20 www.altranet.com=20 provide facilities for matching=20 buyers and sellers. The website operated by Enron Corp. (EnronOnline)=20 represents an alternative solution under which Enron acts as a principal in= =20 every transaction. On the retail=14? side, many retail e-commerce companies= =20 offering auctions, reverse auctions and platforms for creation of buyers?= =14 ?=01v=20 clubs challenge incumbent utilities. The objective of this project is to=20 evaluate the impact of e-commerce (both at the wholesale and retail levels)= =20 on the energy industry. The study will start with comparative analysis of= =20 different wholesale trading and retail e-commerce business models and=20 evaluation of their long-term viability. The next step will be assessment o= f=20 the impact of e-commerce on price dynamics, profit margins and the level of= =20 competition in different energy markets. A separate section will be devoted= =20 to analysis of reaction of companies and organizations affected by=20 e-commerce =20 (incumbent utilities, organized exchanges, energy brokers) to the new=20 competitive threat, and different strategies they implement to meet the=20 challenge. Organized exchanges have accelerated in many cases the transitio= n=20 to screen-based trading that has been already replacing open outcry=20 technology. Power and natural gas marketers have created alliances (with=20 other industry players, software companies and electronic exchanges) to=20 create their own trading platforms. Gas and electric utilities embarked on= =20 development of vertical and horizontal e-commerce platforms, offering=20 services to households and other companies in the energy industry. The=20 critical question is how quickly different companies should react to the=20 competitive threats and how fast they should exploit opportunities created= =20 by =20 the Internet based economy. It's quite obvious that the Internet revolution= =20 will change the energy industry's landscape during the next few years. The= =20 objective of the project is to provide answers to the questions posed above= ,=20 based on the currently available information. Additionally, the participant= s=20 should come up with fallback strategies the energy companies should=20 implement =20 in case the currently=14? expected trends fail to materialize.=20 =14=017e=20 =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Carrie Chamberlin Miller Jesse H. Jones Graduate School of Management Rice University 6100 Main Street, MS 531 Houston, Texas 77005-1892 Phone:? (713) 348-5260 Fax:? (713) 348-5251 E-mail:? cmiller@rice.edu http://www.ruf.rice.edu/~jgs/
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