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The McKinsey Quarterly Newsletter =09 [IMAGE] Greetings from The McKinsey Quarterly! This month, for the first = time, we're pleased to begin offering users with e-mail readers to support = it the McKinsey Quarterly newsletter in HTML format. We've made the newslet= ter light on graphics to minimize download time. If you prefer a text versi= on instead, please click here to reach your profile page , where you can a= djust your settings. Also this month, we introduce a rotating Top 5 list, = which in the months to come will visit the many industry and functional cat= egories that make up our site. October's list focuses on the corporate-fina= nce function. Among other things, McKinsey authors present a postmortem on= the Nasdaq crash, explain how companies can avoid vendor-financing disaste= rs, and debunk the illusion that costs deserve more attention than revenues= after a merger. See you at the site! Lang Davison Editor, mckinseyquarte= rly.com [IMAGE] This month at mckinseyquarterly.com Making the most of = uncertainty Is your company a shaper or an adapter? Shapers get most of t= he glory in the press, but adapting can be just as lucrative. The secret of= this essential strategic choice is that the more uncertain your markets ar= e, the better your chance to shape them in a direction of your own choosing= . Managing the asset manager Since asset-management companies rely so mu= ch on talent, they must be top-notch at recruiting, developing, rewarding, = and retaining it-right? Actually, our survey shows that only some of them m= anage their talent well. Surprise, surprise-these are the firms that delive= r the best returns to shareholders. What do broadband consumers want? Th= e US broadband population has moved beyond predominantly young and male ear= ly adopters to comprise both sexes and a wide cross-section of age, family = composition, and income. This article segments these new users into helpful= categories and behavioral patterns that companies can employ for savvy dec= isions about Web site development and marketing. Weathering telecom's dark= and stormy night Telecommunications companies, struggling with staggerin= g debt, sluggish revenues, and a pummeling from the stock market, may be pa= ssing through their dark night of the soul. Yet in this interview, McKinsey= adviser Reed Hundt, a recent chairman of the FCC, explains why the future = still looks good for this beleaguered industry. Has outsourcing gone too f= ar? The race to hand over capital-intensive manufacturing assets to outsi= de suppliers may be leading some companies to cede the very skills and proc= esses that have distinguished them in the marketplace. This article suggest= s a better way to resolve the make-versus-buy riddle. Remaking China's gia= nt steel industry Demand for steel in China is set to soar in the coming = decade. Yet China's steel producers, which face the daunting task of sheddi= ng their quota mind-set and focusing on what their customers want, are in p= oor shape to take advantage of their homeland's boom. Can they rise to the = task? [IMAGE] Top 5 articles on Corporate Finance Why mergers fail Dea= ls that create value The people problem in mergers What happened to the b= ull market? The winner-takes-all economy [IMAGE] Share the wealth! If = you know colleagues who would be interested in The McKinsey Quarterly, plea= se forward this e-mail message to them . [IMAGE] You are receiving this mo= nthly newsletter because you are a registered member of mckinseyquarterly.c= om , the on-line business and economics journal published by McKinsey & Com= pany, and have requested this information be sent to you. Visit your membe= r profile to change your subscription preferences. There, you may unsubscr= ibe from this newsletter, subscribe to other McKinsey Quarterly e-mail serv= ices, change your e-mail address, and make other revisions to your member a= ccount. To unsubscribe from all McKinsey Quarterly mailing lists, click he= re to e-mail us your request. YOU WILL RECEIVE NO FURTHER E-MAIL from The = McKinsey Quarterly if you take this action. PLEASE DO NOT REPLY TO THIS M= ESSAGE. Address questions or comments to: quarterly_info@mckinsey.com =09 [IMAGE]
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