|
|
Enron Mail |
Will do, Ken. So, I guess asking you to submit a piece for the End of Year =
Issue is totally out of the question? In any event, that request is below.=20 Regards, John Sodergreen John Sodergreen Editor-in-Chief Scudder Publishing Group, LLC New Power Executive, The Desk The Risk Desk, The Bandwidth Desk johns@scudderpublishing.com phone: 410.923.0688 fax: 410.923.0667 We're preparing our Annual End of Year Issue this week and wanted to ask fo= r your participation. The issue is a sort of combo issue merging all of our= publications (The Desk, The Risk Desk, New Power Exec and The Bandwidth De= sk), and takes a look at trends, review of the year in about 20 categories = (tech, policy, VC stuff, market trends, credit, strategies, risk, book revi= ews, weather) and of course a look ahead. Most of the submitted pieces we r= un are in the form of commentaries on specific topics -- we're trying to st= ay away from the usual broad, mushy stuff you read about this time of the y= ear -- translation, we're looking for a detailed view of things -- open wit= h a short take on key bits that occurred this year, how it may have altered= the course of the market or a particular sector (why or why not with detai= ls) and finally what's ahead. The general formula works well we've found; w= e expect the issue to be at least 40 pages this year. I'm sure you remember= the drill from last year. Anyhow, back to you. What I'm looking for is thi= s -- the fall of some big players has certainly put more focus on better ri= sk management -- great, but what does that really mean? Consider some of th= e commentaries or interviews you're run in the past on the strategy/tactics= side, and rethink the juicy bits. What have we (the traded markets, or ret= ail for that matter) not yet fully learned or embraced? Do you think next y= ear will see an altogether different power market? Why or why not. Specific= changes in your space? Each year for the past 5 years, there has been one = big event that has seemingly changed the way we do or think about things. W= hat will this year mean to 2002? Whether in terms of systems, credit, ops, = venture investment, risk management, marketing, managing the book, whatever= . The key in this, is detail and specifics. What's it going to take to get = people to play smarter? Need about 1000 words (more or less, your call), wh= ich you can probably do over cheerios in the morning. The deadline is Dec. = 18. We'll be spinning out the issue to about 5,000 people, so the exposure = should be very good for you--we'll include contact names and numbers etc. I= f this is doable, please let me know asap. Otherwise, hope you and the fam = are well.=20 Best,=20 John
|