|
|
Enron Mail |
|--| | | | | | | |--| |---| | | | | | | | - | | 3 | | - | | | |---| Eli Lilly and Company Launches Lillydiabetes.com New Web Site Designed To Help Patients Manage Diabetes Lillydiabetes.com is valuable resource for the 16 million Americans with diabetes Eli Lilly and Company (NYSE: LLY) has launched lillydiabetes.com ( http://www.lillydiabetes.com), an interactive Web site designed to help the 16 million Americans with diabetes and their families understand and manage the disease and its complications. The Web site provides patients information about diabetes and gives them tools to help manage their disease. "Diabetes is a progressive, potentially debilitating disease that requires regular monitoring of blood sugar, blood pressure and weight, among other things," said Doug Rude, e-commerce team leader, Eli Lilly and Company. "Lillydiabetes.com can help empower patients and their families with the information and tools necessary to manage their disease and live healthier lives." Lillydiabetes.com has a number of features and tools to encourage aggressive management of diabetes. Because diabetes is a chronic, progressive disease, it is important that patients closely track their progress toward better blood-sugar control, as well as the development of diabetes-related complications. Those who register with the site have access to customizable "Measures of Control" tools designed to help patients monitor their diabetes and the complications that can arise. The Measures of Control tools include: ? HbA1c Chart (blood-sugar control) ? Hemoglobin A1c test measures average blood-sugar levels over a two to three-month period. Each time an HbA1c test is done, patients can enter the value and save it as a color graph, which then can be used to track the patient's progress toward better blood-sugar control. ? Height and Weight Index ? Excess body fat can lead to insulin resistance, a major factor in the development of type 2 diabetes. This tool helps patients calculate their body mass index, which is a measure of body weight relative to height. The Web site then provides a place to save that information and chart progress toward desired weight. ? Blood Pressure Chart ? A common complication of diabetes is high blood pressure, which can lead to heart disease as well as signal other potentially serious problems, such as diabetic kidney disease. This tool allows patients to enter their blood pressure levels, save them and chart their progress. Other resources found on lillydiabetes.com include: Product Information ? With more than 75 years of innovation in diabetes care, Eli Lilly and Company has developed many products for the treatment of diabetes. This section informs users about treatment options and the latest breakthroughs. Lilly Diabetes Today? Newsletter ? Users can request to receive by e-mail this newsletter, which provides information about the latest diabetes developments and research, as well as recipe ideas and inspiring articles. Patient Check List ? This section provides patients and family members with a list of issues that should be addressed by their doctor, enabling them to work with their physician to aggressively manage their disease. Educational Resources ? Lillydiabetes.com provides information on an array of diabetes-related topics. Subject headings include: About Diabetes, Diabetes Management, Planning Meals, Diabetes Resources, and Diabetes Products. Lilly plans to add new tools and features to the site every 90 days. The new features will help equip patients, physicians and other health care professionals with online tools that improve understanding of the disease and delivery of care to patients. Eli Lilly and Company Lilly, a leading innovation-driven corporation, is developing a growing portfolio of best-in-class pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides answers ? through medicines and information ? for some of the world's most urgent medical needs. # # #
|