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C L I C K Z T O D A Y Monday, December 11 2000 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S << Calling All Dropouts by Kim MacPherson http://clickz.com/cgi-bin/gt/article.html?article=2980 << Slandering Online Advertising by Jeffrey Graham http://clickz.com/cgi-bin/gt/article.html?article=2989 << Will XML Standards Help Make the B2B Connection? by Philip Say http://clickz.com/cgi-bin/gt/article.html?article=2992 << Scattered Attention Loses Sales by Nick Usborne http://clickz.com/cgi-bin/gt/article.html?article=2987 << Lessons in Customer Service From the Web by Kim Brooks http://clickz.com/cgi-bin/gt/article.html?article=2993 << CD-R Makes MP3 A-OK by Studio One Networks http://clickz.com/cgi-bin/gt/article.html?article=2983 << The Future of WAP and Mobile Devices by Nick Mayhew and Mark Smith http://clickz.com/cgi-bin/gt/article.html?article=2995 << Convergence: What Is It, Anyway? by Tom Daly and William Smith http://clickz.com/cgi-bin/gt/article.html?article=2990 << Protection for a Broadband Net by Dana Blankenhorn http://clickz.com/cgi-bin/gt/article.html?article=2991 << At Issue in the Forum Today by ClickZ Forum http://clickz.com/cgi-bin/gt/article.html?article=2996 ------------------------------------------------------ T O C /\ //\\ You're not a member of The ClickZ Forum yet? \\// Well, you should be! Sign up now at: \/ http://clickz.com/sub/entry.html <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Get consumer input at Web speed Use InsightExpress to test your creative ideas and better understand your target market. See results in hours, all for as little as $450. Let your customers help you to validate a concept, size a market, evaluate a promotion, assess price points or test a new tag line. See us @ http://www.insightexpress.com/welcome.asp?s=14&;a=224&r=11 <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________________E M A I L M A R K E T I N G _____________________________________sponsored by flonetwork _________________________________k i m m a c p h e r s o n Calling All Dropouts The art of acquiring customers and leads through email is not always the easiest thing to do. Acquisitions success boils down to two key items: the offer and the lists. And how you plan and/or manage each. http://clickz.com/cgi-bin/gt/article.html?article=2980 _______________________E M A R K E T I N G S T R A T E G Y ________________________________________sponsored by Revenio _________________________________j e f f r e y g r a h a m Slandering Online Advertising It's become fashionable to talk about the demise of online advertising and falsely link the current market correction to the idea that online advertising isn't effective. Nothing could be further from the truth. http://clickz.com/cgi-bin/gt/article.html?article=2989 <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Target IT Pros at TechRepublic TechRepublic is fast becoming the premier web site for IT gurus. We provide engaging technical content, community interaction, and because we're partners with Gartner, we can deliver an IT audience like no other site on the Internet. Reach IT pros where IT pros go to connect. See our media kit at http://www.techrepublic.com/mediakit/mediakit.jhtml. <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< ___________________________________B 2 B M A R K E T I N G _______________________________________sponsored by B2BWorks _________________________________________p h i l i p s a y Will XML Standards Help Make the B2B Connection? It's easy to see the benefits of B2B e-commerce: accelerated time to market, lower production costs, better inventory manaement. And that's just to start. What's hard, though, is achieving supplier and market integration. Here's where XML standards might help. http://clickz.com/cgi-bin/gt/article.html?article=2992 <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Maximize Ecommerce Profitability! Your driving focus today right now should be preparing for the hottest Internet retailing season yet. Are you ready? A fraction of a percent increase in your conversion rate could mean the difference between being in business at this time next year, or not. Are you willing to risk it? Maximize your online ROI today. http://www.angara.com <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _____________________P E R M I S S I O N M A R K E T I N G ______________________________________n i c k u s b o r n e Scattered Attention Loses Sales Sometimes words alone, one after the other, are your best choice for getting the job done right. http://clickz.com/cgi-bin/gt/article.html?article=2987 <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< IF you want to reach B2B buyers THEN GOTO techies.com Think tech professionals only go online to swap code? 76% of our 650,000 members influence the purchase of their companies' computer products and services -- ranging from desktop PCs to servers If you'd like to get to know this audience even better, place your ad at techies.com, their favorite tech career site. For a media kit, go to http://advertising.techies.com/clickz/index.html. <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _________________C R O S S - M E D I A S T R A T E G I E S _________________________________________k i m b r o o k s Lessons in Customer Service From the Web Although the web hasn't put stores out of business yet, it does have a few lessons to teach offline retailers. http://clickz.com/cgi-bin/gt/article.html?article=2993 _________________________________D I G I T A L L I V I N G __________________© s t u d i o o n e n e t w o r k s CD-R Makes MP3 A-OK This holiday season offers a new breed of MP3 players that can hold more than ten hours of near-CD quality music with a cost of about a dollar a disc. http://clickz.com/cgi-bin/gt/article.html?article=2983 ___________________W I R E L E S S A P P L I C A T I O N S _____________n i c k m a y h e w & m a r k s m i t h The Future of WAP and Mobile Devices WAP technology may be over hyped these days, but here are some very exciting, upcoming possibilities for application developers and consumers alike. http://clickz.com/cgi-bin/gt/article.html?article=2995 _______________________________________C O N V E R G E N C E _____________t o m d a l y & w i l l i a m s m i t h Convergence: What Is It, Anyway? Few buzzwords are more elusive than "convergence." People use the term casually to refer to many of the stunning developments reshaping the media and technology businesses. But what does it really mean? http://clickz.com/cgi-bin/gt/article.html?article=2990 _____________________________e B U S I N E S S R E P O R T _____________________________d a n a b l a n k e n h o r n Protection for a Broadband Net Sure, it's great to have broadband access. It's fast, it's powerful. But power can make you vulnerable. How are we going to protect a broadband Net? http://clickz.com/cgi-bin/gt/article.html?article=2991 _____________________________________C L I C K Z F O R U M ____________________________________sponsored by DoubleClick At Issue in the Forum Today Valuable information can be obtained from discussion groups. Is the online grocer business model sound? Email marketing can foster customer relationships. Next week's topic -- News Digests. http://clickzforum.com/ <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Like many online Professionals in the Internet Business, there's no doubt you're eager to find a website that delivers the latest breaking news, business reports and interviews with top Internet industry leaders. Look no further than BizReport. BizReport is recognized internationally as a leading online source for Internet business and e-commerce news. BizReport attracts a diverse and influential audience to online professionals such as you. BizReport is linked by a broad range of online finance and investment portals, technology companies and e-commerce sites. Industry CEO's and Internet Business Executives around the world rely on BizReport.com for in-depth, up to the minute coverage of the Internet industry. BizReport reaches a committed group of successful e-commerce professionals on a daily basis. What's so great about BizReport is you can find it ALL in one website - industry features, insightful research and timely news articles. BizReport Network also includes adsGuide.com, the most comprehensive directory and search engine for Internet advertising, marketing, and commerce services. The directory provides exceptional coverage of the best marketing and advertising resources worldwide. Don't wait. Take a look at a BizReport newsletter today. Free to subscribe. And, you'll see how easy it is to read. The stories on the website are "encapsulated" for easy and fast reading and/or scanning. A subscriber can learn a week's worth of industry knowledge in just a few minutes. Both, the newsletter and website, are easy to access and navigate. Choose the fresh, cutting edge intelligence of BizReport.com to stay ahead of the game. Check it out today - http://www.BizReport.com/clickz/ For text-only newsletters go to http://www.bizreport.com/cc.pl?url=bizreport.com/clickz/ <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Andover, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunites at ClickZ? Contact: Jim Kelly . . . . . . . . . . . . . . mailto:jim@clickz.com National Account Manager Editorial comments/questions? Contact: Ann Handley . . . . . . . . . . . . . mailto:ann@clickz.com Chief Content Officer / President General comments? Contact: Andrew Bourland . . . . . . . . . . . mailto:andy@clickz.com CEO / Publisher Copyright 2000 ClickZ, Inc. http://www.ClickZ.com/ ____________________________________________________________ To modify your subscription or unsubscribe, login to ClickZ subscription services by visting http://clickz.com/sub/entry.html To quickly unsubscribe, send a blank email to leave-clickz.today.txt@my.clickz.com . .
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