|
|
Enron Mail |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
C L I C K Z T O D A Y Tuesday, December 12 2000 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S << Are Your Suppliers Loyal? by Cliff Allen http://clickz.com/cgi-bin/gt/article.html?article=3002 << Ad Pricing: Did We Jump the Gun? by Jim Meskauskas http://clickz.com/cgi-bin/gt/article.html?article=3004 << Choosing a Name Just Got Harder by Neil Cohen http://clickz.com/cgi-bin/gt/article.html?article=3001 << Content for a Crisis: Be Nimble, Be Quick by Susan Solomon http://clickz.com/cgi-bin/gt/article.html?article=2998 << Is Flash Really 99% Bad? by Adam Jackson http://clickz.com/cgi-bin/gt/article.html?article=2999 << Communicating to Consumers at the Right Frequency by Bruno Gralpois http://clickz.com/cgi-bin/gt/article.html?article=3005 << The Seven Qualities of Highly Successful Web Writing by Kathy Henning http://clickz.com/cgi-bin/gt/article.html?article=2997 << When Being Ignored Is Bliss by Dana Blankenhorn http://clickz.com/cgi-bin/gt/article.html?article=3003 << At Issue in the Forum Today by ClickZ Forum http://clickz.com/cgi-bin/gt/article.html?article=3006 ------------------------------------------------------ T O C /\ //\\ You're not a member of The ClickZ Forum yet? \\// Well, you should be! Sign up now at: \/ http://clickz.com/sub/entry.html <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Get consumer input at Web speed Use InsightExpress to test your creative ideas and better understand your target market. See results in hours, all for as little as $450. Let your customers help you to validate a concept, size a market, evaluate a promotion, assess price points or test a new tag line. See us @ http://www.insightexpress.com/welcome.asp?s=14&;a=224&r=11 <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________P R E C I S I O N M A R K E T I N G _________________________________________sponsored by Engage _______________________________________c l i f f a l l e n Are Your Suppliers Loyal? As online customers discover their web services being increasingly discontinued, their trust in any web company or site is likely to decrease. http://clickz.com/cgi-bin/gt/article.html?article=3002 _____________________________P L A N N I N G T H E B U Y ___________________________________sponsored by TechRepublic _________________________________j i m m e s k a u s k a s Ad Pricing: Did We Jump the Gun? Solid content providers with a real audience are being forced out of business because the integrity of their CPMs cannot be preserved. Maybe we got it wrong in promoting the web as such an accountable tool. http://clickz.com/cgi-bin/gt/article.html?article=3004 <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Target IT Pros at TechRepublic TechRepublic is fast becoming the premier web site for IT gurus. We provide engaging technical content, community interaction, and because we're partners with Gartner, we can deliver an IT audience like no other site on the Internet. Reach IT pros where IT pros go to connect. See our media kit at http://www.techrepublic.com/mediakit/mediakit.jhtml. <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _________________________S T A R T - U P M A R K E T I N G _________________________________________n e i l c o h e n Choosing a Name Just Got Harder Neil experienced his first flak attack recently. But he's wiser for the experience, for it reminded him of a persistent -- and growing -- problem in this industry: choosing the right site name. And variations. http://clickz.com/cgi-bin/gt/article.html?article=3001 <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Maximize Ecommerce Profitability! Your driving focus today right now should be preparing for the hottest Internet retailing season yet. Are you ready? A fraction of a percent increase in your conversion rate could mean the difference between being in business at this time next year, or not. Are you willing to risk it? Maximize your online ROI today. http://www.angara.com <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________C O N T E N T D E V E L O P M E N T ___________________________________s u s a n s o l o m o n Content for a Crisis: Be Nimble, Be Quick What happens when your faced with an organizational crisis and there are things you don't necessarily want to post on your site -- but need to? http://clickz.com/cgi-bin/gt/article.html?article=2998 <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< IF you want to reach B2B buyers THEN GOTO techies.com Think tech professionals only go online to swap code? 76% of our 650,000 members influence the purchase of their companies' computer products and services -- ranging from desktop PCs to servers If you'd like to get to know this audience even better, place your ad at techies.com, their favorite tech career site. For a media kit, go to http://advertising.techies.com/clickz/index.html. <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _________O N L I N E A D V E R T I S I N G C R E A T I V E _____________________________________a d a m j a c k s o n Is Flash Really 99% Bad? Usability is a factor that designers must take into account. They also have to create high-impact web advertising. For now, Flash seems to be the most stable and flexible tool for creating rich media from scratch on the web. http://clickz.com/cgi-bin/gt/article.html?article=2999 _____E M A I L M A R K E T I N G O P T I M I Z A T I O N _________________________________b r u n o g r a l p o i s Communicating to Consumers at the Right Frequency Companies struggle to determine the optimal frequency rate for communicating to their customers. Remember: In advertising, less can be more! http://clickz.com/cgi-bin/gt/article.html?article=3005 _O N L I N E C O P Y W R I T I N G A N D E D I T I N G ___________________________________k a t h y h e n n i n g The Seven Qualities of Highly Successful Web Writing Kathy Henning addresses the seven qualities of highly successful web writing: clarity, relevance, brevity, scanability and readability, consistency, free of errors, and good integration with the site design. http://clickz.com/cgi-bin/gt/article.html?article=2997 _____________________________e B U S I N E S S R E P O R T _____________________________d a n a b l a n k e n h o r n When Being Ignored Is Bliss You ever gawk at traffic running smoothly? Didn't think so -- it's the accidents that grab our attention. So if your press release is being ignored, think of this: At least the journalists aren't writing about your demise. http://clickz.com/cgi-bin/gt/article.html?article=3003 _____________________________________C L I C K Z F O R U M ____________________________________sponsored by DoubleClick At Issue in the Forum Today Weblogs and news digests are not the same thing. Request for information on building a community. http://clickzforum.com/ <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Like many online Professionals in the Internet Business, there's no doubt you're eager to find a website that delivers the latest breaking news, business reports and interviews with top Internet industry leaders. Look no further than BizReport. BizReport is recognized internationally as a leading online source for Internet business and e-commerce news. BizReport attracts a diverse and influential audience to online professionals such as you. BizReport is linked by a broad range of online finance and investment portals, technology companies and e-commerce sites. Industry CEO's and Internet Business Executives around the world rely on BizReport.com for in-depth, up to the minute coverage of the Internet industry. BizReport reaches a committed group of successful e-commerce professionals on a daily basis. What's so great about BizReport is you can find it ALL in one website - industry features, insightful research and timely news articles. BizReport Network also includes adsGuide.com, the most comprehensive directory and search engine for Internet advertising, marketing, and commerce services. The directory provides exceptional coverage of the best marketing and advertising resources worldwide. Don't wait. Take a look at a BizReport newsletter today. Free to subscribe. And, you'll see how easy it is to read. The stories on the website are "encapsulated" for easy and fast reading and/or scanning. A subscriber can learn a week's worth of industry knowledge in just a few minutes. Both, the newsletter and website, are easy to access and navigate. Choose the fresh, cutting edge intelligence of BizReport.com to stay ahead of the game. Check it out today - http://www.BizReport.com/clickz/ For text-only newsletters go to http://www.bizreport.com/cc.pl?url=bizreport.com/clickz/ <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Andover, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunites at ClickZ? Contact: Jim Kelly . . . . . . . . . . . . . . mailto:jim@clickz.com National Account Manager Editorial comments/questions? Contact: Ann Handley . . . . . . . . . . . . . mailto:ann@clickz.com Chief Content Officer / President General comments? Contact: Andrew Bourland . . . . . . . . . . . mailto:andy@clickz.com CEO / Publisher Copyright 2000 ClickZ, Inc. http://www.ClickZ.com/ ____________________________________________________________ To modify your subscription or unsubscribe, login to ClickZ subscription services by visting http://clickz.com/sub/entry.html To quickly unsubscribe, send a blank email to leave-clickz.today.txt@my.clickz.com . .
|