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Content-Type: text/plain; charset=ANSI_X3.4-1968 Content-Transfer-Encoding: 7bit X-From: Career Management Center <career.management.center@anderson.ucla.edu< X-To: Anderson Alumni Jobs List <alumnijobs@anderson.ucla.edu< X-cc: X-bcc: X-Folder: \KRUSCIT (Non-Privileged)\Inbox X-Origin: Ruscitti-K X-FileName: KRUSCIT (Non-Privileged).pst Dear Alumni, Please see opportunity for a Manager of Marketing Research with Direc TV in El Segundo, CA. Interested candidates should respond to Jeff Zabludoff to apply or for additional information. Contact information is listed following job description. Thank you. -------------------------------------- Manager- Market Research DIRECTV Marketing Research and Competitive Intelligence Company Profile DIRECTV, Inc. is the nation's leading digital television entertainment service. Founded in 1990 as a unit of Hughes Electronics Corporation, the DIRECTV? service was introduced to the public in June 1994. In it's first two years, the DIRECTV System--an 18" satellite dish, set top digital receiver and remote control--became the fastest selling consumer electronics product introduction in U.S. history, surpassing the VCR and CD player. DIRECTV has continued to grow at a record pace. Including the acquisitions of U.S. Satellite Broadcasting (USSB) and PRIMESTAR in 1999, DIRECTV has already grown to over 10 million subscribers and become the third largest programming provider in the U.S. <From the start, DIRECTV has been an innovator and technological leader. With the utilization of a growing fleet of high-powered satellites in stationary orbit above North America, DIRECTV is the first entertainment service to deliver multi-channel, digital video and audio programming to an 18-inch satellite dish. With over 225 channels, 31 music channels, sports, movie and entertainment packages, special events and near video on-demand pay-per-view broadcasts, DIRECTV? programming is varied and wide. In addition, the DIRECTV PARA TODOS? service was launched in October 1999, which provides Spanish and English programming developed for the US-based multi-generation Hispanic households. DIRECTV continues to break new ground. With strategic partnerships and equity investments in other entertainment, Internet and multi-media leaders, DIRECTV is creating the future of home entertainment today. By aligning with such companies as AOL, TiVo, XM Satellite Radio and Wink, new products and services will be launched in the coming months and years that will lead the way into interactive television and home entertainment and services. DIRECTV and DIRECTV PARA TODOS are trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corporation, the world's leading provider of satellite and wireless systems and services. Hughes Electronics, a unit of General Motors Corporation, is traded on the NYSE as General Motors Class H (GMH). DIRECTV can be found on the World Wide Web at WWW.DIRECTV.COM. Position Description As a key member of the Corporate Marketing Research team, this position is responsible for the full lifecycle development, implementation and management of consumer-based quantitative and qualitative market research projects. Reporting directly to the Senior Director of Marketing Research and Competitive Intelligence, this position will focus on several critical areas, including marketing, sales, loyalty/retention and customer service. Specific responsibilities include: ? Developing, implementing and managing multiple consumer-based quantitative and qualitative marketing research studies including methodology selection, sampling, questioner design, focus groups, data collection, tabulation, analysis and final report development and recommendations. ? Create and conduct presentations to executives and other key management staff based on findings and analysis from the marketing research studies. ? Partner with, advise, consult to, guide and work closely with internal client departments to develop and implement marketing research strategies and make recommendations. ? Select and manage vendors and other external resources that will provide marketing research services. ? Collaborate with other Marketing Research team members to assist with projects and provide additional support. Requirements ? At least five years of consumer-oriented full lifecycle, large-scale, high-volume primary market research experience at a marketing research firm and/or corporate marketing research department . ? A thorough and detailed knowledge and background in marketing research statistical and multi-variance analysis, questionnaire and sampling design, focus group management, report creation and developing and conducting executive-level presentations. ? At least two years of marketing research project management experience including with client relationships and managing outside vendors and other resources. ? Previous experience in the DBS, cable, programming or entertainment industries is preferred. ? Bachelor's Degree in Social Sciences, Mathematics or equivalent is highly desirable. An MBA or related graduate degree is preferred. For further information, contact: Jeff Zabludoff DIRECTV Phone: (310) 964-5505 2230 East Imperial Highway E-Mail: jzabludoff@directv.com El Segundo, CA 90245 _________________________________________________ MBA Career Management Center The Anderson School at UCLA Entrepreneurs Hall, C201 Phone: (310) 825-3325 Email: career.management.center@anderson.ucla.edu Web: http://www.anderson.ucla.edu
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