Innova Pure Water Dismisses Lawsuit Against Brita

INNOVA PURE WATER DISMISSES LAWSUIT AGAINST BRITA

OAKLAND, Calif., March 9, 2001 -- The Brita Products Company today announced
that it has reached a settlement agreement with Innova Pure Water, Inc., and
that Innova has dismissed its patent infringement lawsuit against Brita in
which it claimed the water filter in the Brita Fill & Go(R) sports bottle
infringed on one of Innova's patents. Under the terms of the settlement,
Brita may continue to market the Brita Fill & Go(R) sports bottle under a
newly issued Innova patent.

"We're pleased that this settlement opens the doors for Brita and Innova to
establish a cooperative relationship and work productively together in the
future," said Scott Weiss, vice president-general manager, Brita Products.

Innova Pure Water, Inc. (OTCBB: IPUR) is a developer and producer of consumer
water treatment products. Innova currently markets its products through
Culligan and other distributors.

The Brita Products Company is a wholly owned subsidiary of The Clorox
Company. The Clorox Company (NYSE: CLX) (PSE: CLX) is a $4 billion,
multinational manufacturer and marketer of household products and products
for institutional markets.

Except for historical information, matters discussed above, including
statements about future growth, profitability, costs or expectations, are
forward-looking statements based on management's estimates, assumptions and
projections. Important factors that could cause results to differ materially
from management's expectations are described in "Forward-Looking Statements
and Risk Factors" and "Management's Discussion and Analysis of Financial
Condition and Results of Operation" in the company's SEC Form 10-K for the
year ending June 30, 2000, as updated from time to time in the company's SEC
filings. Those factors include, but are not limited to, marketplace
conditions and events, the company's costs, risks inherent in litigation or
international operations, the success of new products, integration of
acquisitions, and environmental, regulatory and intellectual property matters.

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Media Contact
Kathryn Caulfield, Corporate Communications (510) 271-7209

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