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Enron Mail |
This is a wrap-up email to inform all of you about the dates, activities and
where we are standing with regards to the expansion of EOL to the Mexican Market. The general strategy is to target the 40 major key customers directly, through two formal presentations. One on Thursday August 3rd in Monterrey, at the Quinta Real Hotel; and the second one on Friday August 4th in Mexico City, at the Four Seasons Hotel. The setting is pretty much a Continental breakfast, followed by welcoming remarks and the formal presentation of EOL. We plan to send out the invitations with the brochures around July 15th. Kal Shah is planning on delivering around 600 spanish-translated EOL Ball Brochures in the next days. The brochures will have a cover letter that will include the Guest Accounts for the customers that will be invited to the formal presentations. We will follow up with RSVP personal calls from the 15th to the 3rd. The rest of the customers will receive the brochure by mail. Jeff Blumenthal is helping us on the Tax Issues regarding on-line transactions by Mexican Counterparties. Jeff is almost finishing on checking the Tax implications on the products most probably traded by the targeted customers, as well as all other products listed on EOL. Carol St Claire is helping us on all the legal issues, as well as reviewing the marketing material that would be sent out to customers. We should have a formal opinion in the next days. Eric Thode is putting together the press releases to be sent on the launching date, and is also helping us with a plan to invite and inform the media about the event as well as EOL service. Eric, please send a copy of the press releases to Carol, since there are some words we need to avoid on the legal side of things. Paul Radous and Rod Nelson are helping us with the pre-approval of credit for all of these targeted customers to be able to transact in EOL. Leonardo Pacheco is helping us on several fronts, and specially coordination of this effort, as well as getting all the guest accounts for the customers, together with Frank Davies. Leonardo please send a bunch of Getting Started manuals as soon as you can. Daniel Diamond will help us with the marketing material and strategy. Dan let me know who will be attending the presentations on your behalf, and type of aid we will need in the Hotels. Let me know who is planning to attend so we can help with reservations and travel arrangements, or call directly Barbara Martinez at 011-52-8-152-2404. I really appreciate all of your support and great work. I am looking forward to successfully concluding the "Approval" process in the next days so we can move forward with the logistics, and please let me know how else can I help. Kind Regards, Jaime Williams.
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