Fwd: Media Campaign

Please see attached.

Samantha M. Slater
Manager of State & Regional Affairs
Electric Power Supply Association
1401 New York Avenue, N.W.
11th Floor
Washington, D.C. 20005
Phone: 202-628-8200
Fax: 202-628-8260
E-mail: sslater@epsa.org
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Date: Thu, 24 May 2001 15:58:33 -0400
From: "Mark Stultz" <MSTULTZ@epsa.org<
To: "Neal Costello" <cpowerc@aol.com<,<chapmana@bp.com<, "Bill Highlander"
<highlander@calpine.com<, <jmpierce@duke-energy.com<, <dafi@dynegy.com<,
"Gloria Quinn" <quinngj@edisonintl.com<, "Mark Palmer" <mpalmer@enron.com<,
<ldaspi1@entergy.com<, "Karen O'Neill" <karen.oneill@greenmountain.com<,
<buddy.eller@mirant.com<, <DMcfarlan@MWGen.com<, <David.Mould@neg.pge.com<,
"Lisa Franklin" <lisa.franklin@neg.pge.com<, "John Giesser"
<jgiesser@newenergy.com<, "Joseph Bizzano" <joe.bizzano@nrgenergy.com<,
"Trudy Marshall" <Trudy.Marshall@nrgenergy.com<, "Vincent Ragucci"
<vincent_ragucci@ogden-energy.com<, <Kristen.Ludecke@pseg.com<,
<Richard_wheatley@reliantenergy.com<, "Maureen Phillips"
<mphillips@ridgewoodpower.com<, "Martin Quinn" <mquinn@ridgewoodpower.com<,
<cwgriffi@seiworldwide.com<, "Applebaum, David" <dapplebaum@Sithe.com<,
<wwhopkins@tecoenergy.com<, <fferraro@wm.com<
Cc: <GAC993@aol.com<,<Paul.j.allen@constellation.com<, "Weber, Barbara C."
<Barbara.Weber@ElPaso.com<, "Gene Peters" <GPETERS@epsa.org<, "Julie Simon"
<JSIMON@epsa.org<, "Kimberly Blackburn" <KBlackburn@epsa.org<, "Lynne Church"
<LCHURCH@epsa.org<, "Simone Byrd" <SByrd@epsa.org<, "Samantha Slater"
<SSLATER@epsa.org<, "Marty Wilson" <mwilson@pstrategies.com<
Subject: Media Campaign
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To EPSA's Public Affairs & State Issues Committees:

During our steering committee call this morning on the Powerful Future Media
Campaign, the group reinforced a desire to move forward expeditiously with
production of our campaign, while at the same time reaching out to other
potential stakeholders to join us in some paid media education/advocacy
regarding the lessons from California.

The group is currently reviewing some initial drafts, and it appears likely
that we'll be able to take advantage of some already booked studio time next
Tuesday.

It also was agreed that we shift our approach somewhat - away from targeted
states and toward targeted markets, supplemented by some placements in
national regulator/legislator publications to help us cover the loss of a few
state capitals.

Although, the actual markets and their priority will be determined by the
"phase two" funders and their available resources, the plan envisions
placements in east coast markets from at least Boston through Washington,
D.C., as well Seattle and Portland in the West. Other markets could also be
included as we go. At this point, the group decided against any California
placements. The total estimated budget for these buys is similar to that
previously distributed.

Still plenty of room on the bandwagon, so please give me a call if I can be
of further assistance, (202) 628-8200, ext. 103.

Regards,
Mark S.
EPSA