Enron Mail

From:amr.ibrahim@enron.com
To:nicholas.o'day@enron.com, takashi.kimura@enron.com, mark.crowther@enron.com,michael.grimes@enron.com, mika.watanabe@enron.com, llewelyn.hughes@enron.com, tom.fitzgibbon@enron.com, makiko.imai@enron.com, james.steffes@enron.com, rebecca.cantrell@enro
Subject:GA Accomplishments - Valuation Methodology - and other issues
Cc:richard.shapiro@enron.com
Bcc:richard.shapiro@enron.com
Date:Tue, 29 May 2001 03:35:00 -0700 (PDT)

Colleagues:
I hope that a short note on methodology on accomplishments' valuation will be
of help to all of us at this stage. Up to this moment, the current criteria
is still the same established by Jim, John, and Gia Team in the last two
years. Its purpose was, and still, is to ensure that Public Affairs
continues to generate more value than actual expense. The process,
hopefully, should drive GA staff to view themselves as "originators" creating
bottom-line value through (as an example):
revenue enhancement (new opportunity, market expansion)
cost reduction (e.g., fee delay, rate decrease).

The value calculation process focused on the following rules (called SCORE):
Simplicity
Consistency
Objectivity
Reasonableness
Equity

Perhaps it is helpful to list some of the methodologies submitted so far.
With no specific preference, they are:
A percentage of Enron's business on a specific hub, or transmission
connection (the percentage is subjectively determined)
Impact of a specific deal on Enron's stock price (in total or part, again,
subjectively determined)
The result of what-if analysis to estimate the would be cost had the
legislation passed (or did not pass), or a settlement reached (or not reached)
The amount of financing needs that was secured for a deal
NPV of a project. An extension would be the size of market identified or
deals originated.
The market size that Enron is targeting.
Value at risk in a specific project or activity
The methodology adopted by the relevant regulatory regimen to calculated
specific cost item that have been deferred, reduced, or avoided. An
extension would be the impact of tariffs determination after intervention (in
part or total).
The buy/sell spread of a portion of the market size that was released after
intervention.

I shall keep you posted with any change--in any case, it shall not happen
without full consultation with you--meanwhile, please let me know if you have
any question in this regard.


Brgrds


AI
713-853-3037