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From:rransome@esource.com
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Subject:E Source - Teleconferences on Retail Markets and Industry Restruc
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Date:Tue, 23 Oct 2001 13:04:02 -0700 (PDT)

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=09 E Source teleconferences on retail markets and industry restructuri=
ng Join us for two informative teleconferences designed to help you respo=
nd to highly volatile retail energy markets and shifting corporate imperat=
ives. Please forward this e-mail to colleagues in other departments who =
might be interested in participating. Sign up by replying to this e-mail w=
ith the appropriate information completed below. "Creating a Vibrant Ret=
ail Electricity Market" Tuesday, October 30, 2001, at 10 am (MST), 12 noo=
n (EST) What key findings have marketing practitioners and restructuring=
architects gleaned from retail energy markets that have opened to date? I=
f currently closed markets are to open successfully, what critical element=
s must be in place? Which stumbling blocks need to be removed? E Source ha=
s convened a panel of experienced players to distill what can be learned f=
rom recently opened markets and offer advice for incorporating these lesso=
ns into your strategic and marketing planning. The panel will include: =
[IMAGE] Karen O'Neill, Vice President of New Markets, Green Mountain=
Energy [IMAGE] John Hanger, CEO of Penn Future and f=
ormer Commissioner with the Pennsylvania Public Utility Commission =
[IMAGE] Joe Douglas, Marketing Manager with npower direct, on=
e of the largest retail energy suppliers in the United Kingdom =
"Is it Possible to Restructure Retail Electric Markets?" Tuesday, Nove=
mber 6, 2001, at 10 am (MST), 12 Noon (EST) The catastrophic failure of =
California's restructuring efforts, coupled with extremely low switching r=
ates in overseas and various U.S. state markets, raises anew the debate ov=
er whether it is even possible to restructure retail electric markets. Is =
there something fundamentally different about electric markets that render=
them impossible to open? Over the past quarter-century, numerous once-reg=
ulated industries, such as financial services, airlines, and telecommunica=
tions, have been successfully restructured. Why is electricity an outlier?=
Will it change? Two distinguished industry analysts, Ken Malloy, CEO of =
the Center for the Advancement of Energy Markets and publisher of the RED =
Index, and Dr. Mark Cooper, Director of Research for Consumer Federation =
of America, will debate two interrelated propositions: 1. All retail cus=
tomers should be required to choose a new energy supplier. 2. Non-commodi=
ty products--such as demand-side management, distributed generation, green=
power, and combined heat and power--will penetrate faster and more deeply=
in open retail markets than they would under the continuation of traditi=
onal regulation. To Register Registration fee is $50 for each dial-in co=
nnection for companies that are not members of E Source. To register, cont=
act our customer response team at 800-424-2908 or 720-548-5700. Or complet=
e the form below and e-mail it to:custserv@ftenergy.com . To register via=
this e-mail, please hit the "reply" button in your e-mail program, and th=
en type an "X" next to the title of the teleconference(s) you wish to atte=
nd. Yes, I'd like to register for the teleconferences selected below: ___=
__"How to Create a Vibrant Retail Energy Market" When: Tuesday, Oct. 30, 2=
001, at 10 am (Mountain), 12 noon (Eastern) _____"Can Retail Electric Ma=
rkets be Restructured?" When: Tuesday, Nov. 6, 2001, at 10 am (Mountain), =
12 noon (Eastern) Name: Title: Company: Address: E-mail: Phone: Fax: Pa=
yment Information Credit Card Number: Expiration Date: Name on Card: Addr=
ess, if different from above: Recordings Available If your schedule does=
not allow you to participate in these events, a compact disc recording of=
each teleconference will be available for purchase within one week of eac=
h event. Please contact our customer response team at 720-548-5700 for mor=
e information. If you wish to unsubscribe from this Platts promotion, cl=
ick here and type UNSUBSCRIBE in the subject line, then send. [IMAGE] =
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