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No known timeline yet. I'm still discussing internally.
Jim -----Original Message----- From: "Jerry Bowyer" <jerrybowyer@home.com<@ENRON [mailto:IMCEANOTES-+22Jerry+20Bowyer+22+20+3Cjerrybowyer+40home+2Ecom+3E+40ENRON@ENRON.com] Sent: Wednesday, September 12, 2001 2:52 PM To: Steffes, James D. Subject: RE: disruptive technology, short and simple and confidential Thanks, Jim. If you conclude that you think this is promising, I'd suggest you talk to some of our current sponsors to see if we're for real. The corporate types like ATT or the Manufacturers Association would be the best fit, but you can talk to anybody you want to. I also understand how unusual this is, I'm used to being asked to prove myself to prospective clients, and willing to do so with you. I want to work with you folks and I'm willing to go the extra mile to do so. What's your timeline on this? Jerry Bowyer Pennsylvania Newsmakers seen across the state on these television stations: www.jerrybowyer.com/coveragemap.php The Jerry Bowyer Program on WPTT radio in Pittsburgh, 1360am: www.1360wptt.com/bowyer Focus on the Issues on Cornerstone Television Audio clips from these programs can be heard at www.jerrybowyer.com/audio.php 412.771.2282 phone 412.771.2363 fax jerrybowyer@home.com -----Original Message----- From: James.D.Steffes@enron.com [mailto:James.D.Steffes@enron.com] Sent: Wednesday, September 12, 2001 11:22 AM To: jerrybowyer@home.com Subject: RE: disruptive technology, short and simple and confidential Thanks for the material. I am discussing internally. Will keep confidential. Jim -----Original Message----- From: "Jerry Bowyer" <jerrybowyer@home.com<@ENRON [mailto:IMCEANOTES-+22Jerry+20Bowyer+22+20+3Cjerrybowyer+40home+2Ecom+3E+40E NRON@ENRON.com] Sent: Wednesday, September 05, 2001 1:16 PM To: Steffes, James D. Subject: disruptive technology, short and simple and confidential We produce political/public affairs television programs which air in state capitols. Currently we are in Pennsylvania and Ohio, expanding into NJ, Md and DE. The disruptive technology is this: the real target of the TV show is the guest, not the audience. Lobbyists have trouble scheduling time with politicians and regulators, and when they get on the schedule lobbyists have time getting genuine intellectual focus from government decision makers. We don't have trouble with either. Every politician and appointee wants to be on television, they always say yes. When they ask us what the topics will be, and we mention something like telecommunications competition or electricity deregulation they want briefing material which they actually study in order to do well on television. In addition by inviting journalists and radio and television commentators as members of out panel we have the same effect on them. In short: Step one: identify gov't decision makers that our sponsors want to influence Step two: invite them on the program and, in doing so, develop rapport with their key staff members on the relevant issues Step three: send briefing materials and/or give a briefing in person before the the taping Step four: towards the end of a show in which the Newsmaker has largely been bragging about his/her policy agenda Step five: steer the conversation to sponsor selected topics, framing the issue in such a way as to make it very difficult for the guest to resist the conclusions suggested by the host. Step six: take the statement of support for the position we favor e.g. tort reform, privatization, deregulation, tax cuts, etc. (which by the way we almost always are able to get from the guest on the air) and in addition to airing along with the airing of the rest of the show, we digitize it and send it out to legislators, regulators and the proper beat reporters via email making it almost impossible for the newsmaker to back off later. Current sponsors: Medical Society, Hospital Association, State System of Higher Education, Manufacturers Association, Cornell Corrections, AT&T. Levels: 25K, 50K, 100K per year for Pa; 15k for Ohio (one level only). This is an amazingly simple, elegant and direct way to influence policy makers and opinion molders and we do not have an energy-oriented firms in partnership with us. Enron and Newsmakers are a very good fit. I'll be in touch, p.s. Sponsorship can be done in ways that are not visible if you prefer, via intermediaries, if you are publicity shy. Jerry Bowyer Pennsylvania Newsmakersseen across the state on these television stations: www.jerrybowyer.com/coveragemap.php << File: http://www.jerrybowyer.com/coveragemap.php << The Jerry Bowyer Programon WPTT radio in Pittsburgh, 1360am: www.1360wptt.com/bowyer Focus on the Issueson Cornerstone Television Audio clips from these programs can be heard at www.jerrybowyer.com/audio.php << File: http://www.jerrybowyer.com/audio.php << 412.771.2282 phone 412.771.2363 faxjerrybowyer@home.com << File: mailto:jerrybowyer@home.com << ********************************************************************** This e-mail is the property of Enron Corp. and/or its relevant affiliate and may contain confidential and privileged material for the sole use of the intended recipient (s). Any review, use, distribution or disclosure by others is strictly prohibited. If you are not the intended recipient (or authorized to receive for the recipient), please contact the sender or reply to Enron Corp. at enron.messaging.administration@enron.com and delete all copies of the message. This e-mail (and any attachments hereto) are not intended to be an offer (or an acceptance) and do not create or evidence a binding and enforceable contract between Enron Corp. (or any of its affiliates) and the intended recipient or any other party, and may not be relied on by anyone as the basis of a contract by estoppel or otherwise. Thank you. **********************************************************************
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