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< Nike now lets you personalize your shoes by submitting a word or
< phrase which they will stitch onto your shoes, under the swoosh. So < Jonah Peretti filled out the form and sent them $50 to stitch < "SWEATSHOP" on to his shoes. < < Here's the response he got... < < *** < < From: "Personalize, NIKE iD" nikeid_personalize@nike.com < To: "'Jonah H. Peretti'" peretti@media.mit.edu < Subject: RE: Your NIKE iD order o16468000 < < Your NIKE iD order was canceled for one or more of the following < reasons: < < 1) Your Personal iD contains another party's trademark or other < intellectual property < < 2) Your Personal iD contains the name of an athlete or team we do not < have the legal right to use < < 3) Your Personal iD was left blank. Did you not want any < personalization? < < 4) Your Personal iD contains profanity or inappropriate slang, and < besides, your mother would slap us. < < If you wish to reorder your NIKE iD product with a new < personalization please visit us again at www.nike.com < < Thank you, NIKE iD < < *** < < From: "Jonah H. Peretti" peretti@media.mit.edu < To: "Personalize, NIKE iD" nikeid_personalize@nike.com < Subject: RE: Your NIKE iD order o16468000 < < Greetings, < < My order was canceled but my personal NIKE iD does not violate any of < he criteria outlined in your message. The Personal iD on my < custom ZOOM XC USA running shoes was the word "sweatshop." < < Sweatshop is not: < < 1) another's party's trademark, < < 2) the name of an athlete, < < 3) blank, or < < 4) profanity. < < I choose the iD because I wanted to remember the toil and labor of < the children that made my shoes. Could you please ship them to < me immediately. < < Thanks and Happy New Year, Jonah Peretti < < *** < < From: "Personalize, NIKE iD" nikeid_personalize@nike.com < To: "'Jonah H. Peretti'" peretti@media.mit.edu < Subject: RE: Your NIKE iD order o16468000 < < Dear NIKE iD Customer, < < Your NIKE iD order was canceled because the iD you have chosen < contains, as stated in the previous e-mail correspondence, < "inappropriate slang". If you wish to reorder your NIKE iD < product with a new personalization please visit us again at nike.com < < Thank you, NIKE iD < < *** < < From: "Jonah H. Peretti" peretti@media.mit.edu < To: "Personalize, NIKE iD" nikeid_personalize@nike.com < Subject: RE: Your NIKE iD order o16468000 < < Dear NIKE iD, < < Thank you for your quick response to my inquiry about my custom ZOOM < XC USA running shoes. Although I commend you for your < prompt customer service, I disagree with the claim that my personal iD < was inappropriate slang. After consulting Webster's Dictionary, I < discovered that "sweatshop" is in fact part of standard English, < and not slang. < < The word means: "a shop or factory in which workers are employed for < long hours at low wages and under unhealthy conditions" and its < origin dates from 1892. So my personal iD does meet the criteria < detailed in your first email. < < Your web site advertises that the NIKE iD program is "about freedom < to choose and freedom to express who you are." I share Nike's love < of freedom and personal expression. The site also says that "If you < want it done right...build it yourself." I was thrilled to be able < to build my own shoes, and my personal iD was offered as a small token < of appreciation for the sweatshop workers poised to help me realize my < vision. I hope that you will value my freedom of expression < and reconsider your decision to reject my order. < < Thank you, Jonah Peretti < < *** < < From: "Personalize, NIKE iD" nikeid_personalize@nike.com < To: "'Jonah H. Peretti'" peretti@media.mit.edu < Subject: RE: Your NIKE iD order o16468000 < < Dear NIKE iD Customer, < < Regarding the rules for personalization it also states on the NIKE iD < web site that "Nike reserves the right to cancel any personal iD up < to 24 hours after it has been submitted". In addition, it < further explains: "While we honor most personal iDs, we cannot honor < every one. Some may be (or contain) other's trademarks, or the names of < certain professional sports teams, athletes or celebrities that Nike < does not have the right to use. Others may contain material that we < consider inappropriate or simply do not want to place on our products. < < Unfortunately, at times this obliges us to decline personal iDs that < may otherwise seem unobjectionable. In any event, we will let you < know if we decline your personal iD, and we will offer you the chance < to submit another." With these rules in mind, we cannot accept < your order as submitted. If you wish to reorder your NIKE iD < product with a new personalization please visit us again at < www.nike.com < < Thank you, NIKE iD < < *** < < From: "Jonah H. Peretti" peretti@media.mit.edu < To: "Personalize, NIKE iD" nikeid_personalize@nike.com < Subject: RE: Your NIKE iD order o16468000 < < Dear NIKE iD, < < Thank you for the time and energy you have spent on my request. I < have decided to order the shoes with a different iD, but I would < like to make one small request. Could you please send me a color < snapshot of the ten-year-old Vietnamese girl who makes my shoes? < < Thanks, < < Jonah Peretti < < *** < < Note from an anonymous forwarder. If you're wondering whether to keep < the chain going... < < JUST DO IT! < < < < <
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