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From:angela.mcculloch@enron.com
To:jason.biever@enron.com, stephane.brodeur@enron.com, steven.burnham@enron.com,ian.cooke@enron.com, mike.cowan@enron.com, derek.davies@enron.com, chris.dorland@enron.com, lon.draper@enron.com, dean.drozdiak@enron.com, paul.dunsmore@enron.com, gerry.hr
Subject:FW: Looking for the Value in Environmental Strategies - CERA
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Date:Fri, 1 Feb 2002 07:22:52 -0800 (PST)

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-----Original Message-----
From: webmaster@cera.com@ENRON
Sent: Thursday, January 31, 2002 8:01 PM
To: clients@cera.com
Subject: Looking for the Value in Envirnomental Strategies - CERA Private Report


Title: Beyond Incrementalism: Strategy Assessment
URL(s):

http://www.cera.com/eprofile?u=35&;m=2969;


***********************************************************************

LOOKING FOR THE VALUE IN ENVIRONMENTAL STRATEGIES

Corporate leaders often found it difficult to determine if environmental
strategies are paying off. As a broader set of corporate stakeholders
influences the shape of environmental strategy, corporate leaders regularly
encounter conflicting evaluations of their performance and frequently lack the
evidence to justify changes in strategy.

* Increasing shareholder value is the ultimate success factor but corporations
cannot easily demonstrate a direct link between how an environmental strategy
is implemented and shareholder value.

* Corporations are searching for proxy indicators that often blend the
quantitative and the intuitive from both internal and external sources.

* Recognizing that a broader set of evaluation tools are required reduces the
frustration of searching for the perfect performance measure and, in the long
term, improves assessment efforts.

**end**

Follow above URL for complete Private Report (12 printed pages).


E-mail Category: Private Report
CERA Knowledge Area(s): Environmental Strategy



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